    . ,     ,   
  


    ,     .  ,       .       ,      .  400  .  200    .  100 .  蠖          .





    

,     ,   



  



  ,2017



ISBN978-5-4490-1341-5

     Ridero




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   ,   ,     , ,     . -    , -   , -    , -  .  , ,  ,   蠖    . 㠖    -,  ,          .

   :

  (   ?);   ࠖ ;

  (   ?);   ࠖ ;

  (ʠ     5, 10 15?);   ࠖ .

    ,     . Ƞ   ,  .  ,   ,     5,         .

,   ,     , , ,      ,  ,   ,  ,    ,  .       ,          ,      .    (  ),    ,  ,     ,      ,       (       ,     ).

  ( !)  ( !)   .  ,    ,   !  䠖      ,        .        .     .




AZ: AIDA, KPI, PDCA, SWOT-, Up-sell   


4P   ,      ,     p:  (product),  (price),  (promotion)   (place).    p  5p  (positioning).

ABBYY  IT-,        (OCR) .  1989  .

ABC-砖  , , , , ,  , , ,  ,  , , ,     :

    ( 20% ,   80% );

  ;

Ѡ    ( 80% ,   20% ).

ACCA (. attention, comprehension, conviction, action , , , )     B2B,        : Attention (), Comprehension (), Conviction () Action ().       AIDA,     ,      .

AIDA (. attention, interest, desire, action , , , )     B2C,        ,     : Attention (), Interest (), Desire () Action ().     ,     .   ,  ,       .      ,   ,          .       (Attention)   (Interest), ,    ,  80%    ,       .






 AIDA (堖  堖 )



Amazon.com     -,       .    1995.     ,      , , ,  ,  , , ,   .

Ambient Media    . ʠ   ,   ,  ,   ..

B2B (. Business tobusiness, .   ,  ,    )  ,     ,  蠖 , , -  .     .

B2C (. Business-to-consumer, .   )  ,     ,    .    .

B2G (. Business-to-goverment, .   )  ,     .    .

CEO (. Chief Executive Officer)  .

Co-Marketing         .

CPC (. Cost per Click)   ;   -.     ࠖ     .

CRM- (. Customer Relationship Management)  ,       .   CRM-: AmoCRM, -24.

EBITDA (. Earnings before interest, taxes, depreciation and amortization)   .  ,     ,     .

INSEAD   - ,      .      MBA     .

IP-  ,    .    8800.

Facebook        b2b.  , ,             .   ,    ,     .

KPI (. Key Performance Indicator)    - .     (),  (  )  (     ).    5  :     (,    ),     (   ,   ),    (    ),       .  , ,     .

MBA (. Master ofbusiness administration   )    .       (case study)       .   ( ,  Alibaba Group,  ,     .)    MBA.

Open-Rate        .

PDCA (. Plan-Do-Check-Act: ---)     .    - ,  .    ,  .   ,        .    .   ,    : ---  ---.     .   ,   ,      ,   .

SEO (. Search Engine Optimization) ,  ,             Google ndex.   CEO   ,     CEO (Chief Executive Officer)   .

SMM (. Social Media Marketing)      .

SMO (. Social Media Optimization) ,     ( ,    ..)

SWOT-砖        ,     .






SWOT-



T&D (. Training and development)   .        ,   ,   ,      . ,    .

TSP (. Training ofSales Psychology)   ,   2017         MBA (  ) TWI (     ).   :       ,      .  ,    蠖   ,  ,    .  ,    蠖    ,    ,     .

   TSP  ,        ,    .         ,      TSP:    ,  ,           .   .  ,  ,    ,      ,      ,          .

TWI (. Training Within Industry)      (,  ),                .  1950  TWI       ,    Toyota, TWI         .

Uber [. ]    - (),      ,   .      2008 ,   ,    ,   .  2009 ,   ,   ,      ,       .      ,     ,    ,        ,    .     .

Up-sell (  )        .   ,       .      ,     ,   .

VIP (. Very Important Person)    (  , ,  ,   ..).

Win-win    ,    ( )  .

WMR  ,    . 1WMR =1   WebMoney.

WMZ   ,      WebMoney. 1WMZ=1.




:  , ,  , ,    


  (. Client avatar)    ,     , ,    .               .           ,   , ,  .








  ,       (, , Ը, Ը ..),   ,    .

   (. Autoresponder series)  email-,     ,  .        , ,  ,    .    ,   () . 젖 ,       .               .

 (. Advertorial)  ,      .       ,       ,         .




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   .

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