    .        -
 



        .        -.   : , ,  .



  ,     Trout & Partners,    ,  ,         ,                 ,    .

        .        (:          ).        -.         .    (Positioning: The Battle for Your Mind).  ,        ,         .



,       





  

 



   ,    .

 



   



  ,     Trout & Partners,    ,  ,         ,                 ,    .



        .        (:          ).        - (   .  ,  I, V, VI, 2008 .).  2010 .    .        ,        , .    (Positioning: The Battle for Your Mind).  ,       ,         .     , -       .    .



 

  (Jack Trout)   1935 .   , .        General Electric.  GE         Uniroyal.  Uniroyal        (Al Ries)   ,       .        .         (     ,       ),    Trout & Partners.     -  - ( , )          : Audi, MasterCard, Merrill Lynch, Xerox, AT&T, IBM, Hewlett-Packard, Procter & Gamble   .



.  

   ,       90  ,  1916 .     . 




  .


   .

   ,     (https://www.litres.ru/viktoriya-shilkina/v-poiskah-ochevidnogo-kak-izbavitsya-ot-haosa-v-marketi/)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .


