  :   
 



      :   .   : , ,  .



       .

 



  ,     Trout & Partners         ,  .   :       ,    .

  Duracell  : Duracell,  .      ,     Duracell.      .   ,      .         廠   -      .

     1969 .  ,    Industrial Marketing        ,          .          .  ,       .     .       .          .   ,    .   ,   .     ,   . ,  ,    .   .    ,       ,  .   ,      .   ,      .



,       





:   

 



   



       .

 



  ,     Trout & Partners         ,  .   :       ,    .



  Duracell  : Duracell,  .      ,     Duracell.      .   ,      .         廠   -      .



     1969 .  ,    Industrial Marketing        ,          .          .  ,       .     .       .          .   ,    .   ,   .     ,   . ,  ,    .   .    ,       ,  .   ,      .   ,      .



 

  (Jack Trout)   1935 .   , .        General Electric.  GE         Uniroyal.  Uniroyal        (Al Ries)   ,       .        .         (     ,       ),    Trout & Partners.     -  - ( , )          : Audi, MasterCard, Merrill Lynch, Xerox, AT&T, IBM, Hewlett-Packard, Procter & Gamble   .




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