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   .    Corporate Reputation Review         , ,          [10 - Uslaner U. Trust and the Economic Crisis of2008// Corporate Reputation Review. 2010. Volume 13, Issue 2. P. 110123.].            : Jameson D.; Ulmer R., Sellnow ., Seeger M.[11 - Jameson D. Economic Crises and Financial Disasters: The Role ofBusiness Communication // Journal ofBusiness Communication. 2009. Volume 46. P. 499509; Ulmer R., Sellnow T., Seeger M. Effective Crisis Communication: Moving From Crisis toOpportunity. Sage Publications, Inc, 2010. P. 152170.].   DiStaso M.    PR-         [12 - DiStaso M. Industry incrisis: The Communication Challenge inthe Banking Industry // Public Relations Journal: Electronic Journal. 2010. Volume 4, Number 1. URL: http://www.prsa.org/SearchResults/download/6D040103/1012/Industry_in_Crisis_The_Communication_Challenge_in (http://www.prsa.org/SearchResults/download/6D040103/1012/Industry_in_Crisis_The_Communication_Challenge_in) ( : 07.07.2011).].            [13 - GorinS.V., GolenevV.V.Reputation ofthe Russian companies inthe conditions ofeconomic crisis // . 2009. Volume 2, 3. .7984; ..     PR- //  b2b . 2009. 2(06). C. 106114;  .   ,    //  . 2009. 4. C. 202211; ..         (  ). . . . . ., 2011; ..         XXI . //   -  . . 2, 1. 2011. . 245258; ..PR-    (   20082010.) // :  . . 2011. . 2. URL: http://mediascope.ru/node/848 (http://mediascope.ru/node/848) ( : 18.06.2013).].

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-       ,         .          ,  ,   ,         [14 - FombrunC.J., Rindova V. Whos Tops and Who Decides? The Social Construction ofCorporate Reputations. New York University, Stern School ofBusiness, Working Paper, 1996; Van Riel C., Fombrun Ch. Essentials ofCorporate Communication: Implementing Practices for Effective Reputation Management. Routledge, 2007;  .   :  /. . , 2009;  .  :    /. . ., 2008; Borda J., Mackey-Kallis S. AModel for Crisis Management // Responding toCrisis: ARhetorical Approach toCrisis Communication. NJ: Lawrence Erlbaum Associates, 2004; Coombs T. Ongoing Crisis Communication: Planning, Managing, and Responding. Sage Publications, 2007; Fearn-Banks K. Crisis communications: acasebook approach. Routledge, 2011; Lerbinger O. The crisis manager: facing risk and responsibility. Lawernce Erlbaum Associates, 1997; Weiner B. Social motivation, justice, and the moral emotions: an attributional approach. Routledge, 2006.].

        : Corporate Reputation Review; Journal ofBusiness Ethics; Journal ofPublic Relations Research; Journal ofBusiness Communication; Journal ofGeneral Management; Journal ofCommunication Management; MIT Sloan Management Review; Journal ofMarketing Communications; Journal ofService Research[15 - Bradford J., Garrett D. The effectiveness ofcorporate communicative responses toaccusations ofunethical behavior // Journal ofBusiness Ethics. 1995. Volume 14, Number 11; Coombs T., Holladay S. Unpacking the halo effect: reputation and crisis management // Journal ofCommunication Management. 2006. Volume 10, Issue 2; EisingerichA.B., Rubera G., Seifert M., Bhardwaj G. Doing Good and Doing Better despite Negative Information?: The Role ofCorporate Social Responsibility inConsumer Resistance toNegative Information // Journal ofService Research. 2011. Volume 14, Number 1; Huang Yi-Hui. Trust and Relational Commitment inCorporate Crises: The Effects ofCrisis Communicative Strategy and Form ofCrisis Response // Journal ofPublic Relations Research. 2008. Volume 20, Issue 3; Money K., Hillenbrand C. Using Reputation Measurement tocreate value: An analysis and integration ofexisting measures // Journal ofGeneral Management. 2006. Volume 32, Number 1; Morsing M., Schultz M., Nielsen K. The Catch 22 ofcommunicating CSR: Findings from aDanish study // Journal ofMarketing Communications. 2008. Volume 14, Issue 2; Pirson M., Malhotra D. Unconventional Insights for Managing Stakeholder Trust // MIT Sloan Management Review. 2008. Volume 49, Number 4; ThomasG.F., Zolin R., HartmanJ.L.The Central Role ofCommunication inDeveloping Trust and Its Effect On Employee Involvement // Journal ofBusiness Communication. 2009. Volume 46, Number 3; Walsh F., Wiedmann K.-P. AConceptualization ofCorporate Reputation inGermany: An Evaluation and Extension ofthe RQ // Corporate Reputation Review. 2004. Volume 6, Issue4.].

             ,   .,  ., ..,  .,  .,  ., Borda J., Coombs T., Fearn-Banks ., Lerbinger .[16 -  .  .     . . 2008;  .  .  ,    . ., 2011; ..    .  . ., 2002;  .  : . ., 2001;  .  :     // ,  :   . ., 2002;  .  :    . , 2005; Borda J., Mackey-Kallis S. AModel for Crisis Management // Responding toCrisis: ARhetorical Approach toCrisis Communication. NJ: Lawrence Erlbaum Associates, 2004; Coombs T. Ongoing Crisis Communication: Planning, Managing, and Responding. Sage Publications, 2007; Fearn-Banks K. Crisis communications: acasebook approach. Routledge, 2011; Lerbinger O. The crisis manager: facing risk and responsibility. Lawernce Erlbaum Associates, 1997.].    ,        , ࠫ PR,       19291933.[17 -  .   ?     . ., 2009; .. laissez-faire // :      . . 3. ., 1998;  .  .  . ., 2001;  . . ., 2010;  . PR!   :    /. . ., 2006; Berneys E. Recent Trends inPublic Relations Activities. Public Opinion Quarterly. 1937. Volume 1, Number 1; Hobsbawm. E The Age ofExtremes: AHistory ofthe World, 19141991. Abacus, 1995.].

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  .  2009//  . 2009. . : Adobe Acrobat Reader. http://siteresources.worldbank.org/INTRUSSIANFEDERATION/Resources/rer18rus.pdf (http://siteresources.worldbank.org/INTRUSSIANFEDERATION/Resources/rer18rus.pdf) ( : 04.06.2009). .1.




3


Finch J. Twenty-five people at the heart ofthe meltdown // The Guardian. 2009. January 26. URL: http://www.guardian.co.uk/business/2009/jan/26/road-ruin-recession-individuals-economy (http://www.guardian.co.uk/business/2009/jan/26/road-ruin-recession-individuals-economy) ( : 26.01.2009).




4


2009Edelman Trust Barometer.    // Edelman. 2009.  13. . : Adobe Acrobat Reader. URL: http://www.slideshare.net/olkarose/edelman-trust-barometer09-russia (http://www.slideshare.net/olkarose/edelman-trust-barometer09-russia) ( : 10.08.2012). P. 6,12.




5


2009Edelman Trust Barometer.    // Edelman. 2009.  13. . : Adobe Acrobat Reader. URL: http://www.slideshare.net/olkarose/edelman-trust-barometer09-russia (http://www.slideshare.net/olkarose/edelman-trust-barometer09-russia) ( : 10.08.2012). P. 15; Belcher A. The Silver Lining for Trust inRussia //Edelman. 2013. March 25. URL: http://www.edelman.com/post/the-silver-lining-for-trust-in-russia/ (http://www.edelman.com/post/the-silver-lining-for-trust-in-russia/) ( : 03.04.2013).




6


Shramm W. The Nature ofCommunication between Humans // The Process and Effects ofMass Communication / Rev. ed. byWilbur Schramm and Donald F.Roberts. Urbana: University ofIllinois Press, 1971. P.17.




7


..       . ., 2006. .3.




8


European Communication Monitor 2010. Status Quo and Challenges for Public Relations inEurope. Results ofan Empirical Survey in46Countries //Communication Monitor: . 2010. . : Adobe Acrobat Reader. URL: http://www.communicationmonitor.eu/ECM2010-Results-ChartVersion.pdf (http://www.communicationmonitor.eu/ECM2010-Results-ChartVersion.pdf) ( : 02.05.2011).




9


   IR-   // -: . 2009. . : Adobe Acrobat Reader. URL: http://disclosure.prime-tass.ru/docs/files/prime-tass_ir_200904.ppt (http://disclosure.prime-tass.ru/docs/files/prime-tass_ir_200904.ppt) ( : 07.07.2009);  ...Porter Novelli :       // ...Porter Novelli: . 2009. 28. . : Adobe Acrobat Reader. URL: http://rim-pn.ru/news/index.php?news=1232 (http://rim-pn.ru/news/index.php?news=1232) ( : 30.07.2009).




10


Uslaner U. Trust and the Economic Crisis of2008// Corporate Reputation Review. 2010. Volume 13, Issue 2. P. 110123.




11


Jameson D. Economic Crises and Financial Disasters: The Role ofBusiness Communication // Journal ofBusiness Communication. 2009. Volume 46. P. 499509; Ulmer R., Sellnow T., Seeger M. Effective Crisis Communication: Moving From Crisis toOpportunity. Sage Publications, Inc, 2010. P. 152170.




12


DiStaso M. Industry incrisis: The Communication Challenge inthe Banking Industry // Public Relations Journal: Electronic Journal. 2010. Volume 4, Number 1. URL: http://www.prsa.org/SearchResults/download/6D040103/1012/Industry_in_Crisis_The_Communication_Challenge_in (http://www.prsa.org/SearchResults/download/6D040103/1012/Industry_in_Crisis_The_Communication_Challenge_in) ( : 07.07.2011).




13


GorinS.V., GolenevV.V.Reputation ofthe Russian companies inthe conditions ofeconomic crisis // . 2009. Volume 2, 3. .7984; ..     PR- //  b2b . 2009. 2(06). C. 106114;  .   ,    //  . 2009. 4. C. 202211; ..         (  ). . . . . ., 2011; ..         XXI . //   -  . . 2, 1. 2011. . 245258; ..PR-    (   20082010.) // :  . . 2011. . 2. URL: http://mediascope.ru/node/848 (http://mediascope.ru/node/848) ( : 18.06.2013).




14


FombrunC.J., Rindova V. Whos Tops and Who Decides? The Social Construction ofCorporate Reputations. New York University, Stern School ofBusiness, Working Paper, 1996; Van Riel C., Fombrun Ch. Essentials ofCorporate Communication: Implementing Practices for Effective Reputation Management. Routledge, 2007;  .   :  /. . , 2009;  .  :    /. . ., 2008; Borda J., Mackey-Kallis S. AModel for Crisis Management // Responding toCrisis: ARhetorical Approach toCrisis Communication. NJ: Lawrence Erlbaum Associates, 2004; Coombs T. Ongoing Crisis Communication: Planning, Managing, and Responding. Sage Publications, 2007; Fearn-Banks K. Crisis communications: acasebook approach. Routledge, 2011; Lerbinger O. The crisis manager: facing risk and responsibility. Lawernce Erlbaum Associates, 1997; Weiner B. Social motivation, justice, and the moral emotions: an attributional approach. Routledge, 2006.




15


Bradford J., Garrett D. The effectiveness ofcorporate communicative responses toaccusations ofunethical behavior // Journal ofBusiness Ethics. 1995. Volume 14, Number 11; Coombs T., Holladay S. Unpacking the halo effect: reputation and crisis management // Journal ofCommunication Management. 2006. Volume 10, Issue 2; EisingerichA.B., Rubera G., Seifert M., Bhardwaj G. Doing Good and Doing Better despite Negative Information?: The Role ofCorporate Social Responsibility inConsumer Resistance toNegative Information // Journal ofService Research. 2011. Volume 14, Number 1; Huang Yi-Hui. Trust and Relational Commitment inCorporate Crises: The Effects ofCrisis Communicative Strategy and Form ofCrisis Response // Journal ofPublic Relations Research. 2008. Volume 20, Issue 3; Money K., Hillenbrand C. Using Reputation Measurement tocreate value: An analysis and integration ofexisting measures // Journal ofGeneral Management. 2006. Volume 32, Number 1; Morsing M., Schultz M., Nielsen K. The Catch 22 ofcommunicating CSR: Findings from aDanish study // Journal ofMarketing Communications. 2008. Volume 14, Issue 2; Pirson M., Malhotra D. Unconventional Insights for Managing Stakeholder Trust // MIT Sloan Management Review. 2008. Volume 49, Number 4; ThomasG.F., Zolin R., HartmanJ.L.The Central Role ofCommunication inDeveloping Trust and Its Effect On Employee Involvement // Journal ofBusiness Communication. 2009. Volume 46, Number 3; Walsh F., Wiedmann K.-P. AConceptualization ofCorporate Reputation inGermany: An Evaluation and Extension ofthe RQ // Corporate Reputation Review. 2004. Volume 6, Issue4.




16


 .  .     . . 2008;  .  .  ,    . ., 2011; ..    .  . ., 2002;  .  : . ., 2001;  .  :     // ,  :   . ., 2002;  .  :    . , 2005; Borda J., Mackey-Kallis S. AModel for Crisis Management // Responding toCrisis: ARhetorical Approach toCrisis Communication. NJ: Lawrence Erlbaum Associates, 2004; Coombs T. Ongoing Crisis Communication: Planning, Managing, and Responding. Sage Publications, 2007; Fearn-Banks K. Crisis communications: acasebook approach. Routledge, 2011; Lerbinger O. The crisis manager: facing risk and responsibility. Lawernce Erlbaum Associates, 1997.




17


 .   ?     . ., 2009; .. laissez-faire // :      . . 3. ., 1998;  .  .  . ., 2001;  . . ., 2010;  . PR!   :    /. . ., 2006; Berneys E. Recent Trends inPublic Relations Activities. Public Opinion Quarterly. 1937. Volume 1, Number 1; Hobsbawm. E The Age ofExtremes: AHistory ofthe World, 19141991. Abacus, 1995.




18


.. . ., 1998;  .  . ., 1993;  .  :    . ., 2003; ..   . ., 2011; - .   . ., 1996;  .  . ., 2004; .. . , 1972; ..   . , 1963; Shramm W. The Process and Effects ofMass Communication. Urbana: University ofIllinois Press, 1971.




19


..   : . ., 2002; ..      //  . 2008. 56; ..       . ., 2006; ..   //  . 2008. 56; ..    (- ). ., 2012;  .  . ., 2005; .. :   . . 2007; McQuail D. McQuails Mass Communication Theory, 2010.




20


.. . ., 2003; ..  . ., 1996; .-.   .  :  . ., 2001; ..    . ., 2007;  . i.    Apple  . ., 2010;  .    : . ., 2005;  .  .   . , 2007;  .   // :  蠫.  . ., 1975.




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