STOLZ      
 


STOLZ #1
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STOLZ      








,    ,     .  ,     .     ,   .      ,     . ,      .           ?     ?   -      ,     ?   ,   ,  ,   ,    .                 .    ,    ,    ,       . ,       ,    .     ,     ,     .    ,      ,   .         ,  .             ,     .










   



 ,    .  ,       .







27 1967       ,  ,     .           .



     ,    Braun  1962  1995,      .


     Apple   ,      Apple Ipod,    .           ?




     Apple


   ,         .                  ,   ( ).

      ,     ,           .




   


 1985          ,   .  1987     .     -.

1989 ,     Tangerine,    ,    .    Apple     Tangerine Design.



Tangerine        ,   ,    .


        1992       Apple.   -,     Apple Inc.

 ,          ,  Apple   ,         .     ,     .



     Apple   1996 .


  5    ,   ,    .        .

 1997  -   Apple Inc.,   ,   .



     .       Apple Computer  1989  1996        Ammunition Design Group.





  


     ,      .            .        ,    .

       .       ,     .          :       .








 1998   iMac.        .      ,     ,   ,   .

 1999  Apple iBook, 22? Cinema Display, PowerMac G4 Tower  iSub.









    ?


    ,     ,    ?    ,   Apple    .



        .


     Apple,        ,    ,         .    ,         .








Jonathan Paul Jony Ive  ,  .         .             .  ,            .



    5  2011 .


       ,    :        .








             ,         .

   .      ,       .









   








  ,          .        .

      ,    .   ,    Human studio       ,      .



Human studio         ,  ,       2007 .


Human studio, ,       ,    . Nick Bax    ,            .









      1970        .      .

         .       ,     .    1986     .



          ,  , .           19 .


          .     ,      .








   ,         ,      .         , -       ,  .




The Designers Republic


   ,       The Designers Republic.        ,   ,  ,        .








The Designers Republic     ,   , ,   1986      .


     .           .

 1992          Mainartery.       .     ,     Sony, EMI.



EMI    ,      ,       . -   .


  ,      (19932007).     ,    .          .

         Grand Theft Auto  Wipeout.   Nickelodeon      .




   ?


 2007       ,     .   ,    !     ,  MTV  Kilgour.    ,     .








   !   , 3D           ,           .        -,   .








    .    ,     . ,  ,      .              .




   








,  ,  .  ,           .

 ,   : ,  , ,  .









  1891     .    3         .              .

  ,         .            .








 ( ) (. Congregational church; , :  )    ,   (. Independence)    ().


     ,          .         ,            .  ,                 .          .









 


        1920     ,          .  -       ,             .

          ,     ,             .           .








  :

 ;  ;         ;      .

  30      .  17      ,      50.     Underground Group  London Transport. -    .

      :

       Poole Pottery;      Helios;     Mac Fisheries.







  1932 ,             .              .

Dora Margaret Batty  ,      .         ,      .            .  ,           .








 1950 ,      ,    .     ,  . 1958     ,      .     ,       .

       ,          1966 .




   








      ,            .





 -    (Alan Gerard Fletcher)             ,    50 ,   .    ,   -    .



    ,   1855 .            The Times, The Guardian  The Independent.      600. .





  


   27  1931      , ,      .     5 ,             .   II      ,  -   .








    ,       .     ,      ,   . ,           .

     .    Fletcher | Forbes | Gill         1962   1965 .




 


 1953       ,   ,             .         ().        .








      1963   :  :  .

         .      .  -               :  ,  ,  .




-     


        .      ,   -,          -       .








              ,       .

    Pirelli, Cunard, Penguin Books  Olivetti.     1965       ,      Crosby Fletcher Forbes.




Crosby Fletcher Forbes


      ,                   ,       .      ,     Crosby Fletcher Forbes.          ,    Pentagram         -.

        .  Reuters,   84 ,     1965.,     1992.

 1991      ,   ,     ,   -  Phaidon.

        ,        . ,  ,        10, 20  100 .         .








            ,            .

      21  2006.,      .

        ,       , ,          .

 20062007.         ,     Picturing and Poeting,  .               .




   








        ,  ,     .









    ( 24  1987)  -,      .      Empire.



   ,      Empire.    .


  University of Birmingham 2008 ,  .      IGN UK  A Life Well Wasted.



IGN ( Imagine Games Network)    -,    ,   .


,  2018 ,        ,      .

       :      .           ,    .




    


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        ,  ,     !     ,     .

       ,     ,       .




  


     ,          ,     ,   .

    Marvel Entertainment,      .      Resistance.








    ,      ,    .    ,        .         !       ,      ,      ,         .

Olly Moss     .   ,   .   ,     .     ,   510   .     .




  


       ,          ,     !      .

 24       .     ,   .       ,    . , , ,        .








 2010   ,               .

 :  ,     ,     . ,   ,            ,     ,      .

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     ,      .

      .       .           .









   ,   Central Saint Martins.        ,       ,   .      ,      .

    ,        ,        .

          ,     Penguin  Whites Books.         .



Penguin Books   ,     1935            ,    The Bodley Head.








   .          ,    .      ,  -,    .       ,     ,   .








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            ,  ,     .








David Pearson ,  . ,           .   ,        .     ,   .       ,   .




 


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 ,     .



   :      .


    ,         ,         .







    1963 .   .      ,    .               .








         CDT Design.           ,      .

 1993     Grafica,    ,  ,     .

       .        Grafica.       ,         .








    El Pa?s,   ,  ,    .      ,   Museo Nacional del Prado .

         ,    .




Pentagram


     ,           Pentagram.       50 ,   ,     .

  :            : ,       Pentagram.            ,  -   .








Fernando Quirarte Gutirrez  . ,        .         Matador     .

  Pentagram   . ,      .



     

  

,         ,    .

       ,  2006       .   , - Fernando Gutierrez      .      ,    .       ,       .








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       .     ,               .




Colors


  2000     Colors,  , ,   Benetton by Oliver Toscani & Tibor Kalman.

   -.     ,          .    ,      .








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      Heathen    ,  Bastard.    .

        ,        .







       1966 .     ,              .








    ,     :        .    ,  -           .

      Why not associates.         .



Why not associates        .


 1990     ,   .       ,     .

                 Barnbrook Design.








         ,    .   ,            .




  


  Barnbrook Design,    ,     .     .      4 .         ,      .

  ,         ,      ,          .

   Jonathan Barnbrook     .         ,   .        .








    ,   ,    .  Mason, Exocet   .   ,    Virus.      Typography (),      .

       .           ,           .

Jonathan Barnbrook   .  ,   .   ,     .   ,     ,    .




 


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    :        .  ,     ,      ,     .

     ,           .

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        ,          .

            (2010)   (2012)   .           ,            .




   








  .    .  -     .

        , -   .      60- .      Carroll & Dempsey ( ,  CDT Design Limited).  Mike Dempsey    60-,   -     William Heinemann  William Collins & Sons.





        -,      William Heinemann  William Collins & Sons.




     


           .    ,   , South Bank Centre,     the Royal Opera House,        .     ,     .

        .








, ,   ,     ,  .          .




  


            .      ,          .        .                 .









  


  .          ,   ,  ,     .

Mike Dempsey        .

 70%-        ,   .   ,   .   ,   ,   .








        British Design & Art Direction (D&AD),    ,  10 .




   


      ,   .        :    6 ,    .     5   2 .     8   18 .




 


  Royal Male, -     ,  D&AD,    Design Week, The Times, Grafik, V&A,    ,      ,   Dempsey.








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  ( )  



        ,    ,        .

        .          .   ( )    ,          ,    .




Michael Wolff    


      (-)   ().     ,   .

  ,     .     Belsize Park   (- ).








         ,    .   ,       ,        ,        .  -   ,        .

 17     ,      .      ,     ,  the Architectural Association School in London.

   (Hammersmith School of Art)  1975        (Chelsea College of Art and Design),   80-        (University of the Arts London).

     ,   22 .           .               .








 ,        ,   ,     .           BBC (      ).




   Wolff Olins


 - Wolff Olins   1964 .          ,    .               .      .

  ,      ,     ,         .       Hadfields 1967 ,     Maurice Wilson      Kit Cooper,               .            Wolff Olins.








,   Wolff Olins    ,    .  , ,   ,      .    ,    .      Allied International  .

           (creative supremo)   Addison.                 (TGV)  ,   .








Michael Wolff ,        ,     .  ,     .        , .




  


 1992      (Dick Gyatt)    - (external design manager)  WH Smith (      200 ).     ,     (non-executive director)  Interbrand Newell and Sorrell (INS,  Interbrand).

 1996          INS.   ,           ,  ,  ,      .

-    1998        ,     .




  The Fourth Room


 ,    1998 ,  ,         The Fourth Room.   ,   ,        .       ,  Coca-Cola, Nokia, General Motors, Kraft, Mars, Mishcon de Reya, MFI plc, Orange, RHM, Sainsburys, Scottish Power, Quintessentially Ltd  Sun International.








,     2002  US Interactive.

,  , -    2002     ,  ,    .       ,   .



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          ,        .

          ,       .    ,                 .   ,    ,     .







     ,  ,  1940 .         .        ,  ,   1962  1964       ,  ,       ,      .         ,      .








         ,       ,  .    ,      .

       1973 ,      .        Omnific      ,      1985 .         .

       ,           ,    Its nice that.

   1986  Omnific Studios, Islington, London.      The Typography Workshop in Clerkenwell (1989).








 1994           (19492010),           .







    .     ,       .    ,          .








   ,           ,       .        ,           Entertaining Types,   1999 .







     ,  -  ,  .     :   ,  , .    ,          ,           ,      ,  .

   ,       ,     ,     ,     ,       .








    .        ,  ,  ,   .  ,       ,          .










   



       .        .      ,    .




  


   19  1978   ,  .  1979      ,        .  1996              .

        ,       ,     .           2000 .








     ,    Knuckle,         Pols Potten.     2002    ,     .        Smoke ()    ,     .




 Smoke


 Smoke     .  -   :  , ,  ,    , ,  .

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  ,        ,   ,    ,   ,     ?   :  ,      , ,  ?  .    ,   ,  ,     .           .     ,      ,     ,     .

    






 Smoke       .         ,       ,         Brilliant       .

           Moooi    Where Theres Smoke (  煻)  -   Moss,     25  .









  


        ,  ,  2005          Baas & den Herder.            , ,      .  ,     Salone del Mobile    Clay,       .       ,   .

,          Treasure,    ,      .







       ,     China.

 2009      ,     .

     , , -, ,   .








      V&A, MoMa, Rijksmuseum               ,    ,  ,     .       Louis Vuitton, Swarovski, Dior, Dom Ruinart, Berluti, Herm?s.

 ,         ,  ,       .        ,   ,      .








               .       ,           .

 2018  ,    ,   ,     .




  Real Time


 2009     Real Time   ,   Zuiderzeemuseum  .      ,       ,       .

   ,   ,   Sweepers clock ( ).   ,        ,       .    ,   ,             .




    








  1932   ,      .          .





     ,    ,   ,     ,     .           .









 -,  ,    ,  ( ), , .      ( 1972 )     .








 1991  1998          .  2011           .         :    (1972),     (198687),    (2004),      (2007),      (2008).




  


           . .  (1965  1972),    (1985)   Athena,  -  .








        :

 ;  , ;  , ;  , ;   , -;    , -;   , ;  , ;     , ; VIVID, ,     ;     (Bijzondere Collecties).




   








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       .  ,   ,    ,       ,   20      .

     ,        .   . . .          (1911).  1912    ,         .




De Stijl


      ,  1915       ,       (. De Stijl)    .         ,   ,          , ,   , , .

        ,    1919  1938 ,   ,   1940    .








              (-  ).







     1  1944       Cypress Hills  , -.

 -  ,       .             ,      ,       -, , , -, .

  ,           (1926),     .     ,          .




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   .

   ,     (https://www.litres.ru/uliy-shtolc/stolz-o-dizayne-i-puti-sovremennogo-iskusstva/)  .

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