-.      
 


   ,           , , .                ,       .                .





-

     



 


  

  

  

  



 ,2019



ISBN978-5-4474-2795-5

     Ridero







 ! , ,     .     . ,     ,    .   , ,  , , . , ,  ,        ,     .      . ,     ,    .         .   -  , ,    , ,  񸠖 .  .       ,  .

 .        2004.         ,   ,     .         .       , 堖   . 젖   蠖  -   . -    2013,         , -   .      EU Tempus Baltic MICE Tourism Training Center ,   , 젖       (IAPCO), -     ,           .     12  .

Ƞ-    ࠖ  - .  - ,  - ,  ,  ,    .   . Ƞ   . :  ,  . Ƞ   . 젖 :     ,    .     -   ,    - . ,      ,    ,  ,  ,        :    .    .    .    .      .  download  ,      ,   :   .   .     .    2,    ?.  ,              .  ,    ,   . ,  . ,       (-            ,    ).    ,    ,   23       .     , ,   ,  ,    .     -.

  ,       , ,  ,   ,    , ,   .      -, -.  ,  -. Ƞ      .  堖 -. ,    蠖    ,   .  , : -, -, -.  -     蠫  ,     (     ).      .            ,  ,           ,  ,   .          ,   ,   . , ,         .

    ,  ,     ,    ,    ,  젖    .  ,  ,     ,    .  ,   ,  ,  -  .  堖   ,     .     蠖   .

    ,  , , ,   . Ӡ  , ,  , , .   , , ,  .         . , - ,    . .  .



       ,  2015.   2018       .      .



-,  ,   , ,  .  .



-,     -  ,      .   ,  -          20132015  堖 2016.



-,                  -  R&C ,    Ƞ   Event LIVE,        (EFEA),           Event TALENTS (20162018),     -,         ,  .



Ƞ ,      ,        . -,     ,        蠖 2017, - , 2018.

     蠖  ,         ,   ,    , ,   .



, -     . ,  ,    ,        ,      ,      .


 ࠖ  .    . - , - .    ,        ,    .   ,      ,    , ,   ,        . , ,  ,    -  .        .

Ƞ ,  -         ,      .     !

Ѡ,

.




 1.

 ,



 



 ,   MICE,  ,  ,  , /-, event-management    ,     ,     ,     ,    ,          ,      ,    




 ,   


     .    . ,  .   -    ,  ,     蠖   . Ƞ     .   ,      .      .  ,  .  :    ?

         .  ,    -. -    MICE, - ,    , -,  ,  , -  .  ,      .  ,             MICE     ?.  ,    .   ,   :    ,  , , ?.   ,   ,   .

 , /-,   頖 ,       ,  /, ,  .        ,     .      ,  ,  , ,    ,  ,  ,  ,      ,  ,    ( -,  -, ,  , ,  ), PR- ,  ,    頖 ,  ,    堖   .

 , MICE, Meetings industry   ,  ,         ,      .          .

 MICE (Meetings, Incentives, Conferences, Exhibitions/Events)  ,    .    .  2005       MICE      (meeting industry).      .  ,     MICE    (,  .). Ƞ     MICE,   , , meetings conferences  incentives.    MICE:

Meetings      ⠖ , -, , , ;

Incentives   ,   ,     ,    ,    ,  , -.  ,    -   ,   ໠   ,  .

Conferences/Congresses    ,    ,   meetings,       ,       ,  .         (exhibitions),   ,  ,   .    conferences      meetings;

Events/Exhibitions   ,  E   :  Events  ,     , ,    .        ,   event    meeting.   Exhibitions   . ࠖ   ,         , ,       ,  .     ,  , .

   ,       MICE  ,           .               .       ,     . ,      ,   ,   , ,    MICE.    ,       .

 , MICE =   ,   +   +  



  2018 -  R&C ( R&C)        .         ,   (. Event Industry)   ,        (  ;  : , , - ., 젖 ,  , ,   .).             .

    R&C     :    ,     .    ,   IAPCO,   meetings industry     .   ,         .          -  .


    .      ?  ,     ,    .  ,    ,        . Ƞ      .           ,           ,   , business trip,      ,      堖  .       ,     ,   -  ,  ,     ,    .  ,        ?           . ,     ,     .            ,   ? ,   ,          .

     .  ,    ,    .     ,     :     , -       , .

  ,   ,      .     , ,       (    ) .       ,  ,       ,  ,  ,    .  ,        ,    .




 ,      ?


  ,   ,    , ,   ,  ,   - ,   , , ,  ,    ,  ,      ,   , , , , .         19 .    -          ,  .  1896 ,  ,        .   ,         ,    ,   - . 1896       .

            . Ӡ      ,  ,    ,        ,    ,       .   50--60 ,    ( ,   ,   )     ,    ,      .   堖  Professional Convention Management Association (PCMA), Association Internationale des Palais de Congres (AIPC), International Congress and Convention Association (ICCA), European Federation ofConference Towns (EFCT).    堖     1969   .          . ,         .     ,          .

    .             ,  堖 , -, -, -.

      ,        .      ,             ( ,    ,    ).              ,        ,           .

     - :   ,  ,   ,      ,    ,      ,  ,  ,   .

      .         .     .        .      .     .           ,       ,        .




 ,   ?  ?   ?


     , ⠖ ,   ,  ,  , ,    ,   ,     .   ,    :  蠖 ,   ,  ࠖ    , ,   , , ,  ,  ,     .

 ,    ,   :  ,   ໠  ,  ,    ,  ,    ,    .  ,  ໠ ,  砫    ࠖ      ,     ,  ,    ,    ,    (   ࠫ,  蠫   , ,    ).   ,    頖  (Professional conference organizer). ,   , ,   ,      .  蠖     .   ,    ,     蠖   ,   ,       ,  .   ,  軠    -㠖  ,  , -, , 蠖  -     ,    ,    , .



   / , /           (),     ,  , ,    (DMC),     , ,  


-

,    󻠖      ,  .      ,  ,    .  :    ,   PR-   .        ,  .

   ,              ,    .     . , ,    (  ),     ( ).     ,   ,   ,      .         ,  , ,   ,  ,   .      ,      , .       ,    ,     , PR ,  .      :  ,  ,  ,  .        ,   , , .

      , .          .      頖  ,   , -,    ,   .  ,   ,     .         ,     ,      . ,  ,      .

 ࠖ   ,        .   , ,  ,    ( , )      .

      . -,     , , .       ,   ,       .    ,  , ,   -,      . -,         ⠖     ,   ,    ,   .      ,    .            , , ,  ,    ,   ,   ,     .            ,        .



-

      ,    ,     蠖    .

     蠖 PCO (professional congress organizer) ,        .  ,  ,      ,  ,          ,  ,  ,   ,  ,  ,   - ,    , - ,   PR- .



  ,  - AIM Group International Milan Office,       (2529 2015, , ):



:         .

        ,       ,  ,    ,   .   ,     ,    ⠖    (European Hernia Society, Americas Hernia Society, Asia Pacific Hernia Society, Afro Middle East Hernia Society, Australian Hernia Society).

:    AIM Group International Milan Office    ,      .        ,      .  ,         ,        .        ,  .          .

: 2708 96 , 44, 324  (800 ),     40002.      , 堖 17   , 70.

 -  Stadio San Siro,   ,  1926,     ,   1


 World Hernia Soccer Challenge.          ,  .       ,     ,      蠖 World Hernia Network.

   ,      2     .



: Beyond Congress Management, The PCO, IAPCO Newsletter, Issue 73, Q32015


   DMC (destination management company)   ,   ,      .      ,       ,  ,     , ,    .       . ʠ       .           PCO,        ,      ,    DMC.

   ,  DMC   蠖   , , ,  堖 ,     .   MCI group, AIM International Group, CIMGLOBAL.     , ,     : INCON group, World PCO Alliance, World`s Leading Conference Organizers.    core PCO,  core .  PCO-        ,     DMC   ,      -.

         (, DMC)   .   ,     2ࠖ DMC PCO.  ,    ,    DMC, PCO.   , ,  .       .

          (association management company) ,    :  ,  ,   ,  ,  ,   ,      .      DMC.



蠖  

    ,    ,    ,      .

        : -    ;  蠖  -, -, ,  ,   .      -, -,    TMC .

:        ,    -, 堖  .           ,       . -     -  ,    ,  ,  ,     ,   ,    -, .

:      .    ,    ,   (   ),  (  ,      ,  ,    ).  , -    45*,       3*     .  ,      堖     3,   ,      -,   .

- (Event agencies)   .       , ,    .  -   ,   ⠖ -,  , ,  .    ,   ,  ,    , ,  ,  ..

- (Speakers bureau)  ,    ,       .   (  )   , ,      ,    -.

  (Marketing & research agency)      ,   .      ,       .   ,             - R&C.    -       ,            ().

 (Travel Management Company) ,      .     ,     -. ʠ          .       ,         ,    .  , TMC ,     .

ʠ      蠖 ,       :  ,  , - - (, , , ), ,  , , .          2.



 蠖   ,  ,  

       ,     軠   .

,    ,       . ,   ,  ,     .         ,     .   ,        .  ,      :  ,   ,   ,      , ,  ⠖       .        ,   ,   .    ,     ,    堖  ,   , ,   .          ,  .  ,  ,     .       / .        -㠖    ,    堖 ,     .      蠖    (AIPC),     (EFCT),     (ICCA),     (UFI) .    ,      .   , ,  ,       .

      .   ,          ,      ,  .     ,   ,    ,   , ,      ,      㠖 ,    ,     .   ,   ,     ,  . ,     ,  ,    ,      ,  ,  .     .        .       ?     ,     ,     ,   ,  ,      ,  ,        ,   ,    , ,    ,      ,    蠖     .



 DMAI      , ,   -   WOW!?



  .   -     .    ,      ,     .      ,         ,     , .      ,     .    ,    .     ,   cooperative, . .   , ,  .       ,     ,     .   air hub,  ,   ,   travelers  .    ,   ,    .  ,       ,     , ,     .    win-to-win . Ƞ   .    .

     ,   .      ,  ,  ,   .      ,      蠖 ,        20. ,      CVB,  ,     DMAI.

    蠖 ,      Erik Wahl.          .          ,  ,    -.   - National Geographic     .



  . .,    -  . ,2014


            , ,    ,   ,  .         :

ICCA International Congress and Convention Association ().    .     ,   . 1100- .   :     ,   .   ICCA 2017  18-. #   

IAPCO International Association ofProfessional Congress Organizers ().     ,   ,      ,           . # 

UFI The Global Association ofthe Exhibition Industry ().    蠖    ,     ,    ,      ( 750 86) # 

M European Cities Marketing ,         ,          ,  . #  #  #  

DMAI Destination Marketing Association International () 600 25.  ,    , destination marketing/management organisations.   .       (PDM, CDME),       ,      . #   #  ()

 Professional Convention Management Association #    

SITE Society ofIncentive Travel Executives. SITE   .       -  ,       , ,  . #  

MPI Meeting Professional International () ,       .      ,  . #  

AIPC International Association ofConvention Centres ()   -⠖  ,     120,   -  43- . #  -

      .      ,          .       , -, -, congress bureau, convention bureau, congress&visitor`s bureau     ,     /   .          DMO destination management/marketing organization.      /  -  (,  , - ).        / (    , . destination )    .  ࠖ         .    ࠖ   -  ,         .



    ,     (DMO)     .  Rotterdam Partners       ,  , ,    : the Rotterdam Partners Tourism Board & Convention Bureau, Rotterdam Economic Council  the Rotterdam Knowledge Ambassadors.



        ,        ,       Rotterdam Partners  .        .



 2015 Manchester Growth Company  Visit Manchester,  ,    ࠖ    .     ,      .            .



               .  ,  50    ,  ,    Marketing Manchester  -.    ࠖ    -,    .      ,        .         .     ,       ,  ,         .





  .


   .

   ,     (https://www.litres.ru/aleksandra-urkova/konferenc-anatomiya/)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .


