  :    General Motors.  
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           General Motors.    , , , .

 

    General Motors     1963     .        ,   Business Week       .         .       .           .    ,     ,     General Motors    .      .       26 ,     .

 

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     General Motors.

 

    ,    General Motors  19231937 .             Hyatt.  1916  Hyatt  General Motors .     .    ,    1937     .    ,    2010   1,7 .





  :    General Motors.  



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      General Motors,      ,   1908   1956 .             65 ,   45    General Motors.  ,    GM   .  ,  GM   ,       ,      ,   ,     ,    ,    ,     ,      ,   .

    .        General Motors,            .     ,     ,     ,      .         ,    ,      ,  .           ,        GM.




 



 1.   I

 1908      General Motors,        Model T.  ,     ,   ,      .       ,     ,   ,   ,   ,     .       ,        .   ,           :    ,    .    ,      .     General Motors              .  ,       ,      .  1910              ()    (-),      .         ,    ,        .    GM   ,       .     15        ,     -  .

         :  Chevrolet,     ;   ,         .   GM    .          ,     . ,        ,         .  General Motors  ,         .


 2.   II

    1875          .      ,   ,    ,    .         .  1895              Hyatt,    ,     .       .

 1916     Hyatt,    General Motors,    -  ,       ,   .            .

  ,       ,      .               -.

          .      1920     ,  ,  ,        2030 .  ,     ,       GM       .    ,     .    ,       .


 3.  

  1920     .   .

 General Motors   .         ,  ,     ,    .      ,      .   ,   GM       ,      .       ,        .

    ,             .     ,      ,         .      General Motors          .

    ,      ,         .      .


 4.     

 ,   1920 , General Motors      ,      ,        .     ,       (Chevrolet, Oakland ( ), Olds, Scripps-Booth, Sheridan, Buick  Cadillac),         GM  .

  ,   General Motors  .       .  Chevrolet, Oakland  Olds     .          .   ,    ,   1921  .       ,           .  General Motors       ,    - .    ,   ,        .


 5.    

   ,    .

    ,     ,      .              ,           .         ,          .            .   ,     ,  .   1923          Chevrolet,   -        .  1923     ,       .

                ,          .  ,        .        .


 6. 

  1923                     .      ,    General Motors   .             .       .  ,         ,     .  ,              ,     ,     .   .


 7.   

 1923       ,   .          ,  ,      .  GM   ,       , , .        .        ,      ,        .




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