  
  


   ,     :  ,  ,  ,  ,     20   .        ,         .       ,    ,        ,  , .  ,    -     .     ,   ,       ,    .  ,   ,  ,  .





  











  ໠          BBCG      ,         .   ,  ,         ,         . 25       . ,  BBCG      ,    15       !

     ໠  ,  ! ,        ,            . -  .   ,       ,          ,    .

  , , :   ໠          (  ),         .            .

 ,    :      !      ,       ! , ,     !



 ,
BBCG


Bolsheviks

Major Figures In Retail isnt just a book The big idea of the projects authors  BBCG and Eksmo was to record the live voice of a new industry in our country. What you hold in your hands is essentially the first public statement about the aims and values of a still young, but already large sector of Russias new economy  the retail sector. It includes exclusive interviews from 25 leaders of retail chains. And I think BBCGs choice of heroes for this project is worth trusting  after all, weve organized key forums in this industry for nearly 15 years!

All the same, Major Figures In Retail is a book, and a stunning one at that! Anyone connected to modern retail in one way or another will learn a lot they never knew about the most promising companies in the industry and their leaders. Theyll see them in a different way. But any business person, even one far from retail and the consumer market, can find innovative solutions and examples of successful business philosophies in this book.

A note for true connoisseurs and bibliophiles: Major Figures In Retail is in some sense a Collection of Short and Unusual Stories (Borges and Coelho), dedicated to one of the spheres of our life  modern commerce. And I take great pleasure in congratulating and thanking its author  Diana Mashkova!

The main thought that arises after you finish reading is: the books heroes are real modern Bolsheviks! They are sincerely and passionately, but quietly and bloodlessly accomplishing a true revolution! A new, capitalist revolution in Russian commerce itself!



Alexei Filatov,
BBCG


 ,






            ,     ,       .                 ,           .

           Mondelez International        .        (  4             Advantage International)       ,       .

        ,  ,       .      ,      ,       .

      ,          .



 ,
      


Dear partner,

Retail business is nowadays one of the most fast-developing industries in Russia that drives the growth of consumption and the whole Russian economy. At the same time, Russian retail is facing the need of constant increase in quality of service and flexibility to satisfy the expectations of the Russian consumer.

For Mondelez Russia, this is exactly where the opportunity for our collaboration with our partners lies in. Being one of the major food suppliers (Best Supplier in Sweet Bakery during the last 4 years by Advantage International), we are interested both in growth and profitability increase of our retailers.

Now you are holding in your hands Major Figures In Retail devoted to the people who have created the new era of retail in Russia. We are proud to support this publication about distinguished leaders and entrepreneurs who have building the industry from scratch during the last decades.

I wish you a pleasant acquaintance with the personalities whose hard work contributed to the development of countrys economy and prosperity of Russians.



Romeo Lacerda President Mondelez Russia




 

      

               





 -  ,     . Ѡ2000   .   ,  .  2003  2013䠖  ,  2014        .



, ,     ?     ?

    ,   ,    .        ,     .     . , ,       , -,   1999 .      ,     ,     ໠        .



            ?

  .    ;        . ,    ,   90- ,  ,        .     .



,       ,        ?

 ,          .        ,  .    , ,            . ,    ,     :  ,  .   ,    , ,   30 ,   ,  ,  .        ?        ,   .    , ,  ,   , , .   .   -        .



      ,       ?

, , .    ,     , ,    . ,      ,   ?     ?     .     ,      .       ,     .



   ,               ?

,    .      ,     ,     ,       ,   .    ,     ,    24 ,        . ,    :   2 ,   ,      ; 3   ,         ,  4     ,   5   .     .       ,        .        - :         . ,      ,         .  ,    ,  ,     .         .  ,    - ,    ,     ,         ,       ,    .



    ,     ?

  .    ,         .            .  34     . -,    ,     . ,      ,          .            . -,              .           ,  ,  ,     .    ,          ,           ,   ,   .    ,   ,    ,  ,   ,   ,  .   ,    :  ,   .   ,   :  .



    ,     ?

    ,    .        ,         .          .      , ,     ,     .          .      ,        .






     ,  ,    ,   ,       



   ,           .   ,   ,     ?

    :        ,    14     .             ,     ,   ,  , , ,    .           .   :               ,              .        .          .       .



    ,          ?

     .    ,       ,    . ,           ,         . ,  ,       ,   .         ໠        ,       34 .    ,    .       ,    ,         .  ,    ,    ,   ,       .        :  -  10%.     ,      ,    ,    .  ,     ,     ,  ,  ,   .   , ,    , ,  .           .    .



          ?        ?

            ,         ,        .                 .     ,  , ,      .    ,       ,     .    -          ,    ,   ,        . ,   ,                 ,     .



       ?

.  ,    ,    .    .      ,  ,    -     .    ,                  .    ,  , ,      .              . , ,      ,         .



              ,              .


      ,       , ,   ?

  .      . ,  ,    . , ,   .      .    , ,    ,       .          ,    .     , :  ,    ?   ,  ,            ,  .      .  ,           .   ,      ,           ,   .    .  ,     ,       ,     .  -,    . ,    ,   ,           .    ,     ,    .           .



,   ,      ?

 ,       ,   , ,        .    ,    ,   .   ,   ,      .            .      ,     ,   ,   , ,  ,   .   .   ,   :       !.   ,        .            . ,                .     ,    ,     .  ,       4 ,        2 .   ,      ,    ,    :  70%.        6  8%.  ,    2   ,      ,      .  ,        ,    ,     ,       . ,     ,       , - ,           .



      ?

   .        .     , ,     ,   .       ,      .    100       :    ,      .    .      .           .        .    ,    7 ,     ,        7 .  ,       ,        .  , ,     .        1. .     -:        .     ,    ,  ,     ,    .  ,      .       .    ,    ,      - .



         ?        ?

     ,   .    ,     ,          .       ,       .      ,  ,    ,   ,       .  ,  :     ,     , , ,   .       ,       .     .



      ?

  .   70%    ,  30%  . , ,      ,       ,      .        .       :      ,   -, ,     ,     .     ,    .       ,         ,          .     .   ,  .       .      ,  ,  .       ,   .  ,      ,    ,     .       ,  ,   ,      .



     ?

     ,  ,      .     :      11.    ,  ,             .     ,        . ,      .  ,   ,     .



     ?   ?

,     :  50%   DIY,       ,   ,   50%    show room,      ,      .  ,        ,   ,  ,   ,           .   ,         . ,       ,      . ,  ,       ,       .



        ?

 .  ,  ,  ,   ,    .     ,     .      :   .   ,        ,   ,  ,    .   , , .



      ,         ,          .     .





 

      

             ,       





   堖 MBA,   .      Makro C&C  , ,  .  2011         . C 1  2012           .



,       ?

.      .         .   ,  .                 ,      .       .       ,   ,   ,        ,      .             .       ,    ,    .   ,  , .



          ?

    1992 ,    .    -  MAKRO,     SHV Holdings NV.  ,  Cash & Carry    60-     :   .     METRO,    MAKRO.     .        ,     .    ,   ,         ,      ,    ,     .         , ,      .      .



      ,      ?

     . ,   :     ?,   ,        .    .     ,     . ,          ,  , , -,     .        .      ,     ,   ,     .           ,       ,      .  ,  2001              .     ,         .       ,     .   :  , , .       ,     ,       , ,     .     .



       ,     ?

,          . ,    , ,     .       :  ,      ,     .    ,     .    .   ,        ,     .      ,      .      ,          :      . ,     ,    .        -  3  4 ,  ,  ,   .   .          -       .  ,                  .  ,            .



              ?

,  .         .        1964     2014    50-.       2001,  - 13 .   ! , ,   .       33 .   ,    ,  .     , , ,    40 .         .        ,     68% ,     .       :   .     ,   ,   .                ,   ,   .        .



       .     ,        ?

        .        .         ,     .    ,        .       , ,  ,  ,  ,    ,   .              .        ,       .         ,              .






      . ,    ,     



 -,    ,      ?

   , ,    .   7   , 365   ,      . , ,      .    ,  ,   ,       ,              .        .           .  ,   ,         .



    ,    - ,  -, , ?    ,    ?

     .      .            - .  ,       ,      .   : ,        .    ,  ,         .  ,     ,  ,        .  , ,    ,      .      .   ,    ,   ,    .



          ,         ?

  ,    ,         .  ,        .   ,            19. ,         .    .  ,         ,    .    2025 .     .      20     ,       40 ,     .  ,     TV,       , -  8- .       .       ,   70  ,       .     ,       .        ,       .



       , , ,  ,   ,       ,       .    ,        .


  ,            , , - ?

.        , , ,  ,   ,       ,       .    ,        .    ,  .     .           ,     .   ,         :  ,   - ,       -     .    :     ,  - .      ,   .     .



 ,     ,   ?

,   .     ,   .        ,  ,  ,      .   , ,  , 11,    ,      ,   .            2  3 ,   ,       ,     .             .   ,   -    :        ,   .      ,      ,      .   , ,         Cash & Carry International,   500 .   2 ,             ,       .      METRO Group   .



      ?       ?

    !  ,         .     , .         . ,    ,      ,     ,     .



,         ,    .         ?

,  !     ,        ,    ,   , ,   .      ,    ,   .  ,         ,    ,      .       800     ,    ,   ,    .    ,     .           .     ,       .         ,    ,  ,   .       .



        ,      ?     ?

  ,  ,  .       ,  ,       .  .          ,   ,  ,   .    .  ,          .                  .       .        ,   ,   ,  ,    ,      .  ,       .    .      ,       .



     ,   ,  ?

    .  ,       ,   .      .          , .   ,   ,     :  ,   ,   .  ,         .    ,   ,  .  ,      Cash & Carry International,    .



 ,      , , -,        ?

    ,     .      ,      .      .   ,    .    Cash & Carry   ,    ,    .   ,  ,     ,    ,        ,   ,    ,    . ,  , .    ,     .        .         .



 , -,      ?

      ,         ,            .   ,       ,     -   .  , ,        ,        .    ,           ,           .



    ?    -    ?

,  . .    ,  ,        ,    10  .               ,     .           .        ,       .  ,        .      .



  .     ,     .            ?

      . ,     .        ,       .      ,    ,    .    : , !         .        ,       .     .       .  ,    ,    .  ,              ,       .    , ,      ,   . -,  .



    !  ,         .     ,  .         .




      :  ,      ,     .    ,     .    .      ,      .

 ,       




 

   

  ,           





   .      .           , , ,  .  2010      .



, , ,        ?

  ,       .  ,      :      .         ,     .      ,  ,       . ,    90-      :    ,         ,       .  ,    -          . ,       ,   ,           ,        .   ,     . , ,      .  ,      , ,      ,    .        , ,   :        .      .



        ? -         .

, ,       ,       .       .     : ,      ,  :     !. ,   , :   , .       ,   ,   컠 .      ,       ,  ,    .  ,        .             ,  ,  .        .   ,    .  ,       .  ,   .        .



,  .     ,   , .         ?

 ,    .          .     ,  ,        ,     .           9 ,        . ,       2014,    ,           .



      ,      ?

,    ,      ,   .     ,   ,  .       .   welcome-   ,        :     ,         ,    .        ,    ,  .



         ѻ?

 ,   34   ,         . ,      .



          ?

 ,        ,    ,     ,  - .     ,    ,                ..  ѻ       .     ,  ,       ,       .         ,           .




  .


   .

   ,     (https://www.litres.ru/diana-mashkova/bolshie-ludi-riteyla/)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .


