  :  :     .  
 Smart Reading


Smart Reading.     
         .     .    , , , .

 

      40                .        ,   .      ,   100     ,               .

    :     ⻠         .    ,          ,       .              .           -   ,     .

 

     ,       ;

         -:   ,    ,   ;

               .

 

    -,       ,          ,    .       ,  Caterpillar, Procter&Gamble, Scotts Miracle-Gro, Royal Dutch Shell, Taiwan Semiconductor,   ,  , , ,  .  19    125  ,             .





  :  .     .  



 :

Competitive Strategy: Techniques for Analyzing Industries and Competitors



:

Michael E. Porter



:





     AllMediaLaw

www.allmedialaw.ru (http://www.allmedialaw.ru/)




    


      ,     .         ,      -.            ,     ,     .

       .     ,          .      .       .     .  ,      .    ,    .

    ,    ,    .      ,    , , ,      .

   ,            .        ,      -,        .




 I.   



    ,        .         .




 1.   


 ,             .   ࠖ   ,        .



 ,   






     ,          ,        .



     -











    

            .



     












 2.    


   











  

,      ,     .      ,      .       -.      ,  ,   .




 3.   


            .    ,     .



     

    Miller Breweries,   ,       .            25% ,      .   ,    ,  Miller Breweries        .



  






    

     ,          ,      .      ,    ,  .     ࠖ   ,      .



     

 R. J. Reynolds    ,   ,            .       .

  Household Finance Corporation,    ,    ,           ,        .




 4.  


    , 堖 , 蠖     ,   .

        .  :      ,  ,      ,    , ,  ,    .

         ,    .



    

    Texas Instruments  ,           .        Bowmar.    Motorola    .    Texas Instruments    ,  Motorola,         .  Texas Instruments         .




 5.  


 :   

      :    .     , ,       .      ,       .



   

Maxwell House,      Folger,    Horizon,     ,    .

Coca-Cola       Dr. Pepper       Mr. Pibb,          .

,   ,      ,       .      .    . ,      ,            .





     ,       ,      .   , ,    ,   .




  .


   .

   ,     (https://www.litres.ru/smart-reading/kratkoe-soderzhanie-knigi-konkurentnaya-strategiya-metodika/)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .


