STOLZ   
 


STOLZ #2
        .           .       ,         .     ,    ,   .   ,    ,     UI-,     .   ,        .





 

STOLZ   









  ,    .

   ,   .




 


,   ,      ,   ,   ,    ( ).      ,          .

 ,     .       .

     ,   ,    identity,  . ( .) 








      ?

 ,   ,    , .




 


     ,     .       ,   .        ,      (     ).








  (  )    . 0, 1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89, 144, 233, 377, 610, 987, 1597, 2584, 4181, 6765, 10946, 17711,  ( A000045  OEIS),        1  1,  0  1,         .        (  ). ()           ,         ,       . () 








-    .    ,       . ( .) 




  


         .         , .     ,    . ,  ,    .   ,       .














      .   ,  ,  -, ,      .        ,  ,   .      ( ),   .        .








         .      , ,     . ,        .








           .







,   ,      ,    .     ,      .

        ,   .      ,  .       .                  :








         ,     ,    :

,  ,   ,       .








   ,          .

 , ,    .          . ( .)




 


 ,         .      ,    .            .  ,       .




  


  ,        ,   .    ,  ,    ,    .     ,  ,       .         ,     .         .








 ,      : Braun, Bosch, Philips, Stolz  .

    :

    ?

    .   .    ,          .   .




 


,       ,   . ,          .     ,      .    .    ,   ,     .    ,     .











  


      ,  ,     .

   ,  - , .          .  ,      .     ,     .

       ,       .








 

   :

  ;

   ;

 ;

 ;

;

.

          15235.      .   ,        .           .




 


     ,  .            .        . ,      .

    .         -, .       .     ,   .

         .








,      ,  .      







  (Saul Bass) 19201996    20- .  .   Bell Telephone System Communications, United Airlines, AT & T, Minolta,  Warner.

  (. Saul Bass; 8 192025  1996)    ,    40       ,   ,  ,  ,  .            ,       ,    -  . () 

  (Paul Rand) 19141996     .      .        ABC, IBM  UPS.

  (  )  15  1914   ,  -.       ,       ,       P.S. 109.    ,          ,    ,       ,      .        ,     -   ,   Gebrauchsgraphik.         -  -. () 

   (Alan Gerard Fletcher) 19312006   .    ,      Reuters 1965 ,   84 .   V&A     ,   1989     IoD    (./-----/) (https://xn--80ahjdcf2airla3o.xn--p1ai/%D0%B4%D0%B8%D0%B7%D0%B0%D0%B9%D0%BD%D0%B5%D1%80-%D0%B8%D0%B7-%D0%B0%D0%BD%D0%B3%D0%BB%D0%B8%D0%B8-%D0%B0%D0%BB%D0%B0%D0%BD-%D0%B4%D0%B6%D0%B5%D1%80%D1%80%D0%B0%D1%80%D0%B4-%D1%84%D0%BB%D0%B5%D1%82/)

  (Alan Gerard Fletcher)   *          ,    50 ,   .    ,   -    . (.) 

  (Sagi Haviv),  Chermayeff & Geismar, 34- .       - ,   ,  ,      Armani Exchange.

       Adobe Max Creativity Conference TEDx, AIGA, the HOW Design Conference, The Brand New Conference,  ,  ,   ,  -, Creative Mornings  Collision. 

     Clio Awards   -,      D&AD Awards. () 

   (Landor Walter) 19131995  ,   . Landor       FedEx.   FedEx       .

    , 9  19139  1995  -    Landor.           ,     .  Landor,     1941 ,     . () 

  (Herbert F. Lubalin) 1918 -1981    .      Marriage,   1965    Families   1980 .

 ."  "     .         : "", ""  "",         .    ITC Avant Garde    ;       -,      ,   1990-  2000- . () 

 .  , ,   . () 

  (Ivan Chermayeff)    (Tom Geismar)       1950-. Chermayeff & Geismar Inc         .            Mobil, Time Warner, Viacom,  Xerox.

   , , .  1958    Chermayeff & Geismar Haviv,     . () 

  ( 15  1931 )    .    15  1931   -,  -.       -   .           ,    .         . () 

  (Wally Olins)             .         1999     Royal Society of Arts      .

      .      Wolff Ollins  Saffron Brand Consultants     . () 

  (Gerard Huerta)       .             ,   . : Swiss Army Brands, Eternity  Calvin Klein, MSG Network, CBS Records Masterworks, Atlantic Monthly  PC Magazine.

  (-, 1952)      ,        ,     Time,  People,  HBO  - AC/DC.    ,      Art Center,     1974 ,      -   CBS Records. () 

  (Raymond Loewy) 18931986       20- .  1971    Shell,    .       British Petroleum  Exxon.

   ,   ,  ,  .           .     ,     . () 

    1998    ,      ,       .    -         .    , , ,   ,       . (./--/ (https://xn--80ahjdcf2airla3o.xn--p1ai/%D0%B0%D1%80%D1%82%D0%B5%D0%BC%D0%B8%D0%B9-%D0%BB%D0%B5%D0%B1%D0%B5%D0%B4%D0%B5%D0%B2-%D0%B4%D0%B8%D0%B7%D0%B0%D0%B9%D0%BD/)

 .  , , , ,    ໠   -. ,     WebDesign,      .    -, .   - ..  2008      SUP Media,     . () 

    , -   ,   Imadesign, -   . (./---/) (http://xn--80ahjdcf2airla3o.xn--p1ai/%D1%8D%D1%80%D0%BA%D0%B5%D0%BD-%D0%BA%D0%B0%D0%B3%D0%B0%D1%80%D0%BE%D0%B2-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B9%D1%81%D0%BA%D0%B8%D0%B9-%D0%B4%D0%B8%D0%B7%D0%B0%D0%B9%D0%BD%D0%B5%D1%80/)

   (7  1966, )   ,   Imadesign, , -   . () 

   ,     -    .         Suprematika. (./--/) (http://xn--80ahjdcf2airla3o.xn--p1ai/%D0%B2%D0%BB%D0%B0%D0%B4%D0%B8%D0%BC%D0%B8%D1%80-%D0%BB%D0%B8%D1%84%D0%B0%D0%BD%D0%BE%D0%B2-%D0%B4%D0%B8%D0%B7%D0%B0%D0%B9%D0%BD/)

  (11  1984,  )   ,   .      ,     1905     ,    Suprematika -,    - Urobarbos bedlam design.       ,     .    ,       .     . () 




 



         .

  (     ; )   (, ,   ),         . (kartaslov.ru/-/+) 

   ,        .

      .      .     ,    ,   .




 


  ,  ,   .      .   ,     ,  ,            ,   .

         ,       .          80-  90- .

      .       ,    ,  .   ,    .














   ,     ,     .     ,    30  .    .     ,       ,    .

      ,   ,   ,    .

  ,            .       .














     ,    , ,         .

    ,    . ( .) 

  ,  ,  ,    .       ,      ,   , , .        .

 (guideline)   ,   ,  ,   .     ,      -. (intervolga.ru/blog/branding/gaydlayn-ty-kto-takoy/). 














     ,     .     .       .        .

           .      ,        .            / .

     #   .     ,   ,  ,   .











     


 ,              ,    .

     ,   ,         -     .          ,     .  ,          .   ,         .

    ,    ,  ,     .       ,     .      ,          .











 


  ,          .  ,   ,          .       ,           .

        ,   .             .














      ,      .     ,   ,       .

      ,     . ( .) 

    .           ,  .       ,   .    ,     .

   ʻ ,      . ,        ,  帻,     .

   :  ?    !?

         .      ,       .

   ,       .

        : Apple, Xiaomi, Samsung . .











 


    ,   :

  ;

   ;

;

 ;

  ;

      ;

 .

        .     ,       .







      ,    ,         ,   .   Apple, ,    . (./----braun/ (https://xn--80ahjdcf2airla3o.xn--p1ai/%D0%B4%D0%B8%D1%82%D0%B5%D1%80-%D1%80%D0%B0%D0%BC%D1%81-%D0%B8-%D0%B4%D0%B8%D0%B7%D0%B0%D0%B9%D0%BD-braun/)

  ,    Braun  1962  1995,      . () 

 .  ,    . 27  1967 ,      ,  , ,     .            . (./---/ (https://xn--80ahjdcf2airla3o.xn--p1ai/%D0%BE-%D0%B4%D0%B8%D0%B7%D0%B0%D0%B9%D0%BD%D0%B5%D1%80%D0%B5-%D0%B4%D0%B6%D0%BE%D0%BD%D0%B0%D1%82%D0%B0%D0%BD-%D0%B0%D0%B9%D0%B2/)

 ?  ?  KBE (. Jonathan Paul Jony Ive; . 27  1967 , ,      (CDO)  Apple.    iMac,    PowerBook G4, MacBook, MacBook Pro (Unibody), iPod, iPhone, iPad. () 

      B?ro Destruct.    1994              ,    (Marc Brunner),   (Heinz Reber),   (Heinz Widmer)    (Lorenz Gianfreda). (./---/ (https://xn--80ahjdcf2airla3o.xn--p1ai/%D0%BE-%D0%B4%D0%B8%D0%B7%D0%B0%D0%B9%D0%BD-%D0%B1%D1%8E%D1%80%D0%BE-%D0%B4%D0%B5%D1%81%D1%82%D1%80%D1%83%D0%BA%D1%82/)




 



     ,   ,  .

 ( . design  , , ,   , , )         ( ),     . () 




 


 , ,   ,   .

 ,         .   , .           .








       ,       .    ,        ,    .

 (  , . Bauhaus, Hochschule f?r Bau und Gestaltung       ,  Staatliches Bauhaus)   ,     1919  1933 ,    ,     ,     . () 

,    ,  .        . ,    ,        ,     .














        , ,   -.

- ( , mass market)     ,    ,        " ",  . (www.marketch.ru) 

    ,   "".     ,   .      ,        .         . ,  ,          .














    .     ,      ,     .

       ,      .   .

            , .     ,             .




  .


   .

   ,     (https://www.litres.ru/uliy-shtolc/stolz-o-graficheskom-dizayne/)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .


