Trillion Dollar Coach.        
 

 

 


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notes









1


. walk-ons  ,         .           ,         . . .




2


. The Ivy League      ,      - . . .




3


3, 1 , 1 . . .




4


 2006  ,  ,  ,  ,           100, ,            .




5


  Apple 1984   ,   .




6


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7


          ,   Kleiner Perkins    ,  Google, Amazon, Netscape, Sun, Intuit Compaq.




8


       1998,      1999,   ,  ,  .       2000.




9


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10


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11


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12


   2009.      2015.










1


Arthur Daley, Sports of the Times; Pride of the Lions, New York Times, November 22, 1961.




2


300 Attend Testimonial for Columbias Eleven, New York Times, December 20, 1961.




3


     .




4


     .




5


George Vecsey, From Morningside Heights to Silicon Valley, New York Times, September 5, 2009.




6


Charles Butler, The Coach of Silicon Valley, Columbia College Today, May 2005.




7


P.Frost, J.E.Dutton, S.Maitlis, J.Lilius, J.Kanov, and M.Worline, Seeing Organizations Differently: Three Lenses on Compassion, in The SAGE Handbook of Organization Studies, 2nd ed., eds. S.Clegg, C.Hardy, T.Lawrence, and W.Nord (London: Sage Publications, 2006), 843866.




8


Butler, The Coach of Silicon Valley.




9


Michael Hiltzik, A Reminder That Apples 1984 Ad Is the Only Great Super Bowl Commercial Ever  and Its Now 33 Years Old, Los Angeles Times, January 31, 2017.


