    
 


Top Business Awards
    :    .    ,     ,    .          ,       Apple  ,       .     ,     ,   .   183      ,    ,     2,5  .

  PDF A4   .





 

    


  ,    



    ,     ,  ,     .



Guy Kawasaki

Wise Guy: Lessons from a Life



All rights reserved including the right of reproduction in whole or in part in any form. This edition published by arrangement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC








 2019 Text by Guy Kawasaki

 2018 Photo by Rainer Hosch

  .,    , 2020

 .   , 2021



   

?  (  , 2010. .)

?  2.0 (  ,  , 2016. .)

?     (, 2017. .)

? APE: Author, Publisher, Entrepreneur (       .)

?    (,   , 2012. .)

? What the Plus! (       .)

? The Macintosh Way (       .)

? Reality Check (       .)

?      (, 2004. .)

?    (Companion Group, 2007. .)

? Selling the Dream (       .)

? Hindsights (       .)

? The Computer Curmudgeon (       .)

? Database 101 (       .)







 ,    .      .

 

   ,   :     .        .   ,      .

      ,   ,        .         . . .  . .      .     .

    ,        ,    .    ,      .



 

 , , 2018




   


  ,  .      .

 

       .     ,               .

    :    ,     ,   .        ,    ,   :            .

     .    : 


໠    ,    .      aloha[1 - Aloha   ,    , ,    .],   mahalo[2 - Mahalo   ,   .]    .

 :    , ,   , ,    ,        . ,    ,      GuyKawasaki@gmail.com,          .




Mahalo


        ,      .

  

 ,  ,  ,  -,  ,  ,  ,  ,    ,            .

       .          .        .      .

 ,              .      ,  ,    !

         .        :

 

 

 

 

 

 

. 

 

 

 

 . 

 

 

 

 

 

 

 

 

 

 

 

 

 . 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  

 

 Β

 

 

 

 

- 

 

 

 

 

 

  

 

 

   Stack  -,  Stack  -,  Coffeebar  -,  Cat & Cloud,  Cliff Cafe?, Verve, Kaito, Harbor Cafe?,  East Side Eatery   The Buttery  ,        .  MAHALO  !




 1




,  ,  ,      ,  ,    ,    .

 


    .   ,                  .        ,          .




   


           -  1890  1900 .     ,       : -   - .           .

       ,               ,    .  ,         .        ,     .         ,   .

  ,      ,     .     :   ,     .      ,          .       .






   :   (),   (),   ( )    ().    :   (),   ()    ( ).



       ,      :   ,   ()     (,   ).     1940 ,      ,      ,     . ,        ,          .

     .  19                        .    .   ,         .

            .          ;       .       - .         ,    ,    ,         .






   .



      ,   .    ,       ,  -       .      .






 :  ,  ,

  ( )   



    , ,   .    -   Duke Kawa     ,    .          .  ,            .

     ,  .        ,     .    ,        .  ,           .    ,    ,         .

    ,    ,     ,     ,      .         .          ,  , , ,        .

        .  ,    ,            .             .




   


   ,  ,     1893 .    ,  ,    ,   1898 .     :   ,   , , , ,   .

  ,     .       ,   1939         .  ,          ,     ,      -  1941 .

           .        ,         ,     tsukemono ( ).         ,  .  ,    ,      .

            ,      ,    .      ,      : ,    ,     .      ,   - .




  


        .   -          ,      .     , , ,         .004

        ,     haoles[3 - Haole (. haole  ) ,       ,        ,       .].      , ,      .        ,        ,        ,      .         .

        .       ,        ,    .   ,       ,  .






    .      .    ,    .






    1972 .      ,     .



               .           .   ,            ,  ,  ,    .


 






  ,   .     , ,        (   ). .  .  ,     .       , ,   ,       .

       .         ,         .     ,               .

   ,       ,     ,          .      .       .




  ,    .      ,   .  ,    .




    ,    ,   .      ,   ,    ,  . Ancestry.com   ,       .





 2




      ,   .

. . 


       :       .   ,     ,         -, .        -, ,   .




    


            ewa ()   .       ,         ,      ,       .  ,     ,      .



    .


       ,     .   ,     ,     ,  ,       ,      ,       .      .     .    12       1250   , ,    ,  8000   2018 . ,      20 000   ,        .

    .           ,      .       ,     ,         Apple.


 






   .   ,  ,    ,        .  ,     ,   .      .




   ,   . , ,       ,    .      ,   .




     ,     .       ,     ,   ,       . ,       ,     .




,  ,     ,    ,   , , , ,     ,    .          ,   :   .

      .





   


      , ,                .   ,       ,     .

 14        .      ,          12? .        ,      150 .






  .



 , ,       .     ( ,  ,  ,     ),  ( ,     )    (    ),    ,      .






       9- .  ,       15- ,        .



  ,      , ,     ,        9? .    ,    ![4 -     B, B-  +,   4, 4-  3+.]  ,  -           ,      .

             .              ,   .       . (  - .)008

 ,            .           . , ,     :

  ,     .

   ,   ,    .

    Good Writing: An Informal Manual of Style     ,  .

   .

       ,      .



   1970?,       ,        .        ,          .            [5 -   (  )  ,           ,       .         . :    ,    -.       ,  ,     -    .].






 ,        .



    The Chicago Manual of Style    :      .      ,     ,   c   Microsoft Words.

     ,     .  ,   ,  .

   :    ?      ?      ?      ?   ,    ?  .

   ,     ,    .     ?     ?     ?

      .   ,     -   . ,     ,     () .



 ,      !



   ,      20 



 






    ,     .     ,  ,    .  ,  ,  ,          .   .

         (       ).    ,        , , ,     .




  , ,   - ,     ,    .    ,      ,   ,   .       ,     .




 .        ,        ,     15 .      ,       ,   ,      .         ,      20      .




 ,     ,  ,             .     ,  ,    .





   


  ,   ,        .           (     )   , .

     ,       .         ,       ,    :     .      .     ,         .

 ,   , ,             .      ,     .

            ,  ,   .    ,     .   ,              .

  ,       ,      .       ,      ,         .         ,     .

    .    ,       ,       .      ,         .

   ,              .  ,     ,   ,      ,     .     .

    .   ,       .         - (     ,     ).    .   ,   ,   .     ,        .


 






      .        ,    ,       ,   .    ,          .       ,     .





      


         .   ,  ,       .      ,              Wigwam,      .

     ,     .    ,     !   ,         ,       .

  ,    ,      .     ,         .        ,     .


 






 ,        .    ,      .           ,    .      ,      .

    (aintegration  .) ,            .  (- )        .   (- ).

    ,    Google:     :      [6 - The Ability to Live with Incongruence: Aintegration  The Concept and Its Operationalization.].    ,             .       :    , ,   .




,      ,  . ,   ,        ,         ,         .

 ,     ,       ,       .





  


             .  ,   -  ,       .   ,   .     ,    1970?      ,       .

    3.4,    SAT[7 -  SAT   Scholastic Assessment Test ( .   ).    ,       ,      .]   610     680    . ,    .      ,  ,          .        (   ,      ).

 2018         ,       4.2,  2400  SAT               ,      .         2018 .

  :    .           ,       1972 .             ,        . (   :      ,     ).     ,   [8 -        ,     -       .]    .

     (UH), -  . (      ,     ,  !)     ,   -   ,      ,    . ( ,           .)



     ,      .


     :       ,    .      .      ,      . , ,        .    .

,      1972   2850   ,    62 000   2018 .     -   .         ,    .          -.


 






    .   ,       ,     .     -,      -,      . !     .

  ,     .          ,   -,     ;         .

  ,          .     ,     ,     -.      ,       ,    .




,     ,       ,   .    ,        :

 ,  ,      .

    -   20  ,        .

 30    ,      .

 50         ,      .

 60   ,    ,     ,    .





 


     ,    .   .     1972 ,      Western Airlines  ,           .

   ,  ,   ,     .     :  ,  ,     ,     .        ,   .    ,      .       .

      ,      Macintosh   [9 -   ,       . . .] Apple.        ,      .          Apple,        .

     ,        - ,    ,      .       ,      -,      ,  .




  .


   .

   ,     (https://www.litres.ru/pages/biblio_book/?art=65847266)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .



notes








1


Aloha   ,    , ,    .




2


Mahalo   ,   .




3


Haole (. haole  ) ,       ,        ,       .




4


    B, B-  +,   4, 4-  3+.




5


  (  )  ,           ,       .         . :    ,    -.       ,  ,     -    .




6


The Ability to Live with Incongruence: Aintegration  The Concept and Its Operationalization.




7


 SAT   Scholastic Assessment Test ( .   ).    ,       ,      .




8


       ,     -       .




9


  ,       . . .


