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Top Business Awards
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Howard Yu

Leap: How to Thrive in a World Where Everything Can Be Copied


* * *

This edition published by arrangement with Public Affairs, an imprint of Perseus Books, LLC, a subsidary of Hachette Books, New York, USA. All rights reserved.

  .         ,      ,   ,    ,   -  ,            . ,                ,    .



Copyright  2018 by Howard Yu

    , . , 2021

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      ,  1870-  1890- ,    73 000  .   7000   .           [3 -    1880- , American-Rails.com,   8  2017, http://www.american-rails.com/1880s.html.].   ,    ,      ,   -  ,   ,     ,   ,       Air-Line   , -     ,    [4 -     (1882), . ,   8  2017.].   ,              (),     . 15  1876                 36 ,           .

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   ,       .  ,  Holt, Cannon, Gray, Springs, Love, Duke  Hanes,    ,    .            ,      .   1930-      75%      .             ,         .

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  XX            .      ,      .   1983       1,               .     ,    .  1       1977 .

      ,           [7 -   ,    ,   ,   9  2017., https://www.nps.gov/nhl/find/withdrawn/piedmont.htm.].               ,       [8 - .    ,  11  2018., http://greenvil le-textile-heritage-society.org/oral-history/.].

        ,      ,         ?      .          . ,      ,      ,         .                 ,      ,     .       7000   ,      ,    ,    .     ,   ,        600    (  965   ),    3000       ,   , 600 ,     .       1950-      IBM  -.    ,   1956 ,            [9 -  . ,   :     , Business History Review 67, . 4 (1993): 533534, doi:10.2307/3116804.].    HDD (hard disk drive)  :    ,    .        ,      .   Toshiba,      ,            .     ,      .

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      ,  - ,      .   - Novartis        .   ,     ,  ,     (,           ),           .             ,          .

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   1980-     .     ,        .       ,     ,      .     ,     .    ,           ,   .     ,      .  ,   ,   .

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     ,     .    -       , -      .      ,     Yamaha   Steinway&Sons.        ,   Steinway      .      ,    -    ,      .   ,  ,  ,          .      ,  ,     .



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* * *

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      ,   ,  , -,  ,     . ,   -,    . -     ,   ,       -.   ,      Steinway&Sons.

            .    ,  ,   .     .     .          -,   ,  -   .

    .    400 ,    , -   -.     ,      ,    , , ,     .         7,          -[11 -    FDNY  150 :      , New York Daily News,  25  2015.,https://web.archive.org/web/20170608165852/http://www.nydailynews.com/news/fdny-turns-150-fire-trucks-years-gallery-1.2198984?pmSlide=1.2198967.].  Steinway   1853 ,                            ,       [12 - Steinway&Sons | The Steinway Advantage  3  2018., https://web.archive.org/web/20170611062352/http://www.steinwayshowrooms.com/about-us/the-steinway-advantage;  , Steinway Factory Tour https://web.archive.org/web/20150225093233/http://www.ilovesteinway.com/steinway/articles/steinway_factory_tour.cfm.www.queensscene.com,  12  2018., http://www.queensscene.com/news/2014-08-01/Lifestyle/SteinwaySons.html.].

   ,      . Steinway     ,      .   U-                ,  22   .   Steinway,      ,      .       ,    .    ,       ,      ,     .  ,                 65 ,  ,       .       .       ,          - ,          [13 -  . ,  (, 2013), 30-31. Steinway Factory Tour | Steinway Hall Texas.  3  2018., https://web.archive.org/web/20160330202353/http://www.steinwaypianos.com/instruments/steinway/factory.].

      ,        ,        .          ,       ( ,        . .),    ,     ,  .        .








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       ,   1991     . ,        ,   ;        [14 -  . ,    :     , New York Times,  28  1991., http://www.nytimes.com/1991/03/28/business/piano-making-at-steinway-brute-force-and-a-fine-hand.html.].



      ,      -,         .  Steinway   .


      ,           .           Atlantic Monthly:     ,     ,     ,      .              .       ,    ,       ,    - .           ,    [15 -  ,  , ,  1982 , 46.].  Steinway   .        ,     [16 -  .   .  ,     ,   , Harvard Business Review,  2009, 5965.]. ,    Steinway,  New York Times:    ,   . ,     Steinway    , ,  ,     ,   [17 -  , :    Steinway Grand (-: Times Books, 2006), XVIII.].

  90% ,      ,   ,     ,  Steinway.  ,      XX ,  : Steinway   Steinway,       [18 -  , Steinway&Sons,  31  2017., https:// www.steinway.com/artists/arthur-rubinstein., 139.].  Steinway   ,   ,     .      ,       .       . ,    Steinway,   ,     .   ,     ,    ,    . ,    ,  Steinway    .       ,    ,    ,      Steinway,            [19 - A Sound Investment | Steinway Hall Texas,  3  2018., https://web.archive.org/web/20170614055826/http://www.steinwaypianos.com/kb/resources/investment.].

    ,   Steinway        .     .  1926  Steinway  6294 ,      ;  2012      2000 [20 -  ,      Steinway, (),  13  2013., http://www.newyorker.com/online/blogs/currency/2013/09/why-pianists-care-about-the-steinway-sale.html.].    1972  1996     ,   Columbia Broadcasting System (CBS)            ,    Selmer Industries         .       ,   1996   Steinway       -  ,    ,   2013      Paulson&Co.  Steinway  512  .        ,        .   ,          - Piano World[21 - ,   ,  14  2013., http://www.pianoworld.com/forum/ubbthreads.php/topics/2133374.html.].

            ?




  


  ,     -     ,  , -    Steinway.      ,    ,    35     . .    .               , ,          [22 - Steinway&Sons | About Steinway Hall  3  2018., https://web.archive.org/web/20170706195110/http://www.steinwayshowrooms.com:80/steinway-hall/about; http://laguardiawagnerarchives,  1  1970 , blogspot.ch/2016/04/steinway-hall-place-for-piano-in-music.html;  , Steinway&Sons (: CNIB, 1999), 146152.].

  1968   . ,     ,    ,   ,    .  ,   Yamaha       .           Brooks Brothers,       .      ,            :



  Yamaha     :      ,    .          .

      Yamaha  ,         ,      Steinway.

         ,      .    ,    Yamaha    .

 ,           Yamaha,   .

        Yamaha.        .   ,           ,    [23 -  ,  1968, 040241,  23,    Wagner Archives.].



   ,      . -   Yamaha      .      ,            .        ,             .

       ,             ,      Steinway&Sons?    ?




 


 1960  Yamaha      -    ,   ,      .    .          .   ,        .      .      .   ,    .    ,  ,      .   ,     Yamaha        .

 ,      ,  ,   .  ,     Yamaha  .   Yamaha   ,        ,  [24 -  Yamaha   , Music Trades,  1  2010.].    ,    Yamaha:                . ,  Yamaha    .

,         .    ,  .      -   -,            Yamaha,        .



         ,     ,              ,      Yamaha.   -                 .


  ,       ,  ,   ,    . ,    Yamaha   ,       [25 -    Yamaha   .       Music Trade.   ,  1987, 5072.].

  1887             Mason&Hamlin     .              .          ,    ,   W. W. Kimball Co., Story&Clark, Estey Organ  Mason&Hamlin,   .        ,  ,  ,    ,   ,         . ,     ,   ,     .   ,        ,     .      ,           :      ,     ,     ,      .       ,      [26 -  , Yamaha  Steinway Grand:  Steinway / Yamaha, Entertainment,  28  1988.].   ,  ,          ,    ,   .         .

        ,       -  .         30 000  ( 10 000        )       ,   : .

     Yamaha   .     ,      , Yamaha         ,       .     ,    Yamaha  ,          .  1947 ,      , Yamaha       .  1950   ,    ,              .

           C. G. Conn  ,  :      .       Kimball  Gulbransen  ,   King band     Baldwin  .       Steinway      .       .  :        .      ,   ,     .       [27 -  , Yamaha  Steinway Grand:  Steinway / Yamaha, Entertainment,  28  1988.].         Yamaha    ,       .           ,            .

 1956  Yamaha          ,          .               ,           ,  Yamaha       .             .   ,   .    ,     ,   Yamaha      .    .

   .             .                   Yamaha.  1960-        :          .



    400%,  25 000   1960   100 000  1966-.   Yamaha    ,          Steinway.


    ,  1966          .         ,       .  1980-      9000    680 000       1     .

 ,   Yamaha     ,     ,   .            ,       Yamaha.    ,      ,    ,     .          [28 -  , Yamaha  Steinway Grand:  Steinway / Yamaha, Entertainment,  28  1988.].        ,          Steinway.

  ,          1960-     Yamaha  .   1964  - Story&Clark  .    Yamaha,    ,    -         .

 1966  Yamaha :          .     Yamaha Conservatory CF,          1967     .

,   Yamaha      Steinway,      .   Steinway  Yamaha      Steinway,   ,        ,    Steinway.     ,   Yamaha CF   Steinway,     ,  Yamaha    .       Steinway,     Yamaha,    :    ,   ,   Rolls-Royce  Toyota.      ,      Steinway,  , [29 - Music Trades, 135,  7-12 (Englewood, NJ: Music Trades Corp., 1987), 69,  13  2018 , https:/ /books.google.com/books?id=NjAAAAMAAJ&g=robert+p.+bull+%22yamaha%22+1964+piano&dg=robert+p.+bul1+%22Zyamaha%22+1964+piano&hl=en &sa=X&ved=OahUK.EwiLl-X500zZAhVl04MKHTuFC04Q6AEIKDAA.   , New York Times,  22  1981.].

     1987  Yamaha    ,      Steinway,         Steinway   .     Steinway              - .        -    .      Steinway      ,       Steinway     .             160      .       Steinway   ,    (       , , ,  -    )         . Steinway                 .

       ,   ,   Yamaha,      .        Steinway,     .             .    Steinway  ,   ,   ,     .        Yamaha.           ,     ,       ,      .          Steinway,     .



  Yamaha      ,     200 000    ,     6000   .





  


          ,      Yamaha   , :

  ,   ,        .

     ,   Yamaha       .

  ,      .




  .


   .

   ,     (https://www.litres.ru/pages/biblio_book/?art=66258828)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .



notes








1


  ,  ,  .      ,189.




2


 ,  :      (-:   , 1989), 143.




3


   1880- , American-Rails.com,   8  2017, http://www.american-rails.com/1880s.html.




4


    (1882), . ,   8  2017.




5


 ,     .   ,     , 2- . (, -, 2015), 100.




6


 ,  :      (-: Penguin Press, 2009),  1.




7


  ,    ,   ,   9  2017., https://www.nps.gov/nhl/find/withdrawn/piedmont.htm.




8


.    ,  11  2018., http://greenvil le-textile-heritage-society.org/oral-history/.




9


 . ,   :     , Business History Review 67, . 4 (1993): 533534, doi:10.2307/3116804.




10


Novartis AG, AnnualReports.com,  3  2018., http://www.annualreports.com/Company/novartis-ag.




11


   FDNY  150 :      , New York Daily News,  25  2015.,https://web.archive.org/web/20170608165852/http://www.nydailynews.com/news/fdny-turns-150-fire-trucks-years-gallery-1.2198984?pmSlide=1.2198967.




12


Steinway&Sons | The Steinway Advantage  3  2018., https://web.archive.org/web/20170611062352/http://www.steinwayshowrooms.com/about-us/the-steinway-advantage;  , Steinway Factory Tour https://web.archive.org/web/20150225093233/http://www.ilovesteinway.com/steinway/articles/steinway_factory_tour.cfm.www.queensscene.com,  12  2018., http://www.queensscene.com/news/2014-08-01/Lifestyle/SteinwaySons.html.




13


 . ,  (, 2013), 30-31. Steinway Factory Tour | Steinway Hall Texas.  3  2018., https://web.archive.org/web/20160330202353/http://www.steinwaypianos.com/instruments/steinway/factory.




14


 . ,    :     , New York Times,  28  1991., http://www.nytimes.com/1991/03/28/business/piano-making-at-steinway-brute-force-and-a-fine-hand.html.




15


 ,  , ,  1982 , 46.




16


 .   .  ,     ,   , Harvard Business Review,  2009, 5965.




17


 , :    Steinway Grand (-: Times Books, 2006), XVIII.




18


 , Steinway&Sons,  31  2017., https:// www.steinway.com/artists/arthur-rubinstein., 139.




19


A Sound Investment | Steinway Hall Texas,  3  2018., https://web.archive.org/web/20170614055826/http://www.steinwaypianos.com/kb/resources/investment.




20


 ,      Steinway, (),  13  2013., http://www.newyorker.com/online/blogs/currency/2013/09/why-pianists-care-about-the-steinway-sale.html.




21


,   ,  14  2013., http://www.pianoworld.com/forum/ubbthreads.php/topics/2133374.html.




22


Steinway&Sons | About Steinway Hall  3  2018., https://web.archive.org/web/20170706195110/http://www.steinwayshowrooms.com:80/steinway-hall/about; http://laguardiawagnerarchives,  1  1970 , blogspot.ch/2016/04/steinway-hall-place-for-piano-in-music.html;  , Steinway&Sons (: CNIB, 1999), 146152.




23


 ,  1968, 040241,  23,    Wagner Archives.




24


 Yamaha   , Music Trades,  1  2010.




25


   Yamaha   .       Music Trade.   ,  1987, 5072.




26


 , Yamaha  Steinway Grand:  Steinway / Yamaha, Entertainment,  28  1988.




27


 , Yamaha  Steinway Grand:  Steinway / Yamaha, Entertainment,  28  1988.




28


 , Yamaha  Steinway Grand:  Steinway / Yamaha, Entertainment,  28  1988.




29


Music Trades, 135,  7-12 (Englewood, NJ: Music Trades Corp., 1987), 69,  13  2018 , https:/ /books.google.com/books?id=NjAAAAMAAJ&g=robert+p.+bull+%22yamaha%22+1964+piano&dg=robert+p.+bul1+%22Zyamaha%22+1964+piano&hl=en &sa=X&ved=OahUK.EwiLl-X500zZAhVl04MKHTuFC04Q6AEIKDAA.   , New York Times,  22  1981.


