    .  
  


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    .  





 I.       





1.    



      

      , .. ,         .    ,   ,       ,     .              , ,   ,   ( )     ,      [1 - Camerer, Rudi and Mader, Judith (2012) Berlin, Cornelsen Schulverlage GmbH].




1.1.   


    ,                .              ,          ,        ,     [2 -  .       . .:  , 1996, .4].



     -     ;   ,        ,         ,        



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    ?

     ?

   ?

     ?

  ?



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1.2.  


,          ,      ,  , ,  ,        .         ,    ,             .   ,    ,  ,     .



            :

 (1348 );

 (1120 );

 (600 )[3 - https://www.ethnologue.com/statistics/size (  08.11.2021)].




1.3.    


 ,       ,      ,        .   ,        . ,   ,     ,      .            , , , ,  19  ,    11 .           .

 ,        (  ).          ,             .

      ,   1953.        蠫 .       ,         ,    ,      .       , , .            .     ,      2003.     .

        ,        蠫   . 50%     ()    .       (, , ,   .)     (        ,   , , ,   .).   ()      ,     , , , ,         .      ()      ,          ,         (,   ). , ,       ()    (, ,   ).   -    - ,      ()       [4 - ., .,  ..     () . ., , 1996].

        ,    - .               (  ),      ,           ,   ,   .       ,         -   .

   ,         ,  ,   ,      .     ,     ,    .

 ,       ,         .        ,          (, ,    ).




1.4.     


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 ,    ,  .  ,   ,           ,    . ,       ,   ,  ,      .  ,   ,        ,       ,  ,      ,     .



  :   (lingua franca)

     ,     ,  ,      ,   .     ,            XVIII.              , , , ,     .

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    ,     .       ,  ,  ,          .       ,          .        ,              .   -         .



  ,    ,     ,      ,    . ,       (  ) ,           .



 ,    ,       ,           ,  , , ,   .       , , ,   ., :

    ;

    / ;

     ,     ;

       ,      ;

     ,      . ,       -  ,  ,           .       .

                   .

  ,         ,   .        ,   510     .  ,         ,        ,  ,  .




2.



     ,          .           ,     [5 -          : Sabath, A.M. (2012) International business etiquette: Latin America. Bloomington, iUniverse, Inc.; Martin, J.S., Chaney L.H. (2012) Global business etiquette: aguide to international communication and customs. 2nd ed. Santa-Barbara, Praeger: An Imprint of ABCCLIO, LLC); Tomalin, B., Nicks, M. (2014) World Business Cultures. A Handbook. 3rd ed. London: Thorogood Publishing Ltd.; Schweizer, S., Alexander, L. (2015) Access to Asia: your multicultural guide to building trust, inspiring respect, and creating long-lasting business relationships, New Jersey: John Wiley & Sons; Klinkenberg, H. (1992) At Ease Professionally. An Etiquette Guide for the Business Arena. Chicago: Bonus Books, Inc., http://www.ediplomat.com/np/cultural_etiquette; http://www.commisceo-global.com/country-guides.].




2.1.  /  


     ,         .  ,     ,      ,      ,    .       ,     ,    -  ,     ,   .

 ,   :

 ,   ,  ;

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 1     [6 - http://i2.sinaimg.cn/ent/m/p/2008-12-11/U2190P28T3D2292354F326DT20081211213545.JPG]



  ( )     ,      -,        (.2).








 2    




2.2.    


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 3       



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 4      



                - ,       .           ,    ,      .              .       ,     .       ,    ,   [7 - https://indonet.ru/travelguide/India-info/Pravila-Indii/namaste-zdravstvuite].

          .

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 ,    ?

    ?

     ?

    .




2.3.   


 ,   ,     .    ,      ,      .        ()   .              ,      .

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       . ,       ,   ,     .   ,          , ,    ,        ,      .




2.4.  


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2.5. ,    


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  56     .








 5     [8 - https://www.arabamerica.com/19-you-know-youre-an-arab-when-items-you-may-find-relatable/]








 6           





 ,           .                   ,         .

     ,   :

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2)        ,    ,  .  ,  ,      ,            ;

3)           ,       .   ,              .         (,  ),         (),     ().

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        , ,  ,               .

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     , , , , ,    , ,  ,        ,   .




3. 



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3.1.   


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 ,   ,     ,     /        ;

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               .

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  1             [10 - Klinkenberg, H. (1992) AtEase Professionally. AnEtiquette Guide for the Business Arena. Chicago: Bonus Books, Inc.].




3.2.     


      (,      ,    ,   .).

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3.3.    


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3.4. 


      .            -  ,    ,       .      -  , ,   ,   - ,   ,             .         .

  3        [12 - Klinkenberg, H. (1992) AtEase Professionally. AnEtiquette Guide for the Business Arena. Chicago: Bonus Books, Inc.].

       ,         .       ,           /   (  )  /.

          ()     ,      .




3.5. , , 


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                 .

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4.  



  (     )         ()      ,    ,    .            ,      , ,  ,   , ,     .   , ,   ,    .

          , ,  ,  ,      ,        ,     .       ,     ,     , ,   .     ,      ,     .  ,              .

         ,  ,    ,  .  , ,     ,     ,              ,  .




4.1.     


       ,       .     ,       .

) 

    ,         :








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 ,   ?

       ,        ,     ,     . ,       Maria Gomez Sanchez,     Se?orita Gomez, ..  .        .

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      . , ,     ,      Zhang Guo Tao (       Zhang Guotao)?                 ,    Zhang.    Guo             , ,    Tao       .

         (            ),            ,       .           .           :  ,    .        [14 - Sabath A.M. International business etiquette: Latin America. Bloomington, iUniverse, Inc., 2012; MartinJ.S., Chaney L.H. Global business etiquette: aguide to international communication and customs. 2nd ed. Santa-Barbara, Praeger: AnImprint ofABCCLIO, LLC, 2012].



    ,           , ,      () .

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 ,          -.

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         ,          ,          ,     :

(Name), JD, MBA

Captain (Name), (Spanish Navy), Retired

Sir (Name)

        ,        ,      ,     [15 - http://www.formsafaddress.info/BusinessCards.html].



 ,      ,                   (),     ,    .             , ,     .              ,      .

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        :

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) 

     5 ? 9 (   31/2 ? 2[16 - Klinkenberg, H. (1992) AtEase Professionally. AnEtiquette Guide for the Business Arena. Chicago: Bonus Books, Inc.]),          ?   .           .       ,       .       .               ,     .         .

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   ,       ,       .   ,    ,    ( lingua franca)  .     ,     ,  ,      .  , ,   ,            .     ,  ,     ,    .            ,       !            . ,                  ( )  .          ,           .




4.2.    


     ,      ,  , ,       .          ,         .      ,    ,  ,   .

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5.    



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5.1.  :   ?


   ,                  .                 .     ,     ,   ,   . , ,       ,   ,   ,     .       ,         .          .

        .         ,          ,           ,      .            ,            . ,  ,    ,   .        ,          .       .




5.2.  :   ?


,                ,   . ,   ,       ,  ,  ,       .           ,    ,        .      ,      .

        ,      ,    .       ,            ,  ,       .                 , ,           .

             . ,     ,   -,                .

            . ,             ,       .              , ,       .

        ,          .                ,    .

        ,      .       (  ,    )    ,         ,     ,      .

           ,       ,   .   ,            ,      [17 - MartinJ.S., Chaney L.H. Global business etiquette: aguide to international communication and customs. 2nd ed. Santa-Barbara, Praeger: AnImprint ofABC-CLIO, LLC, 2012. P. 53.].




6.Small talk,   



        ,      .        , ..  XVIIXVIII.,      ,   ,  ,         .                     (    ).

   ,      ,           ,      .          ,        1917.,        ,       .           ,     6070- .  .




6.1.      ?


,            ,     [18 - , Macmillan Dictionary  Cambridge Dictionary.].

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     ;

 ,      ;

 -   ,  , ,  ,  ,   .;

            ;

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           ,   ,           .    ,       ,              , ,   ,    .



       ,          ,         .     . -      ,       ,    ,     ,   ,       .




6.2.    ?


    small talk           ,      .        ,  ,     ,       .           ,       .    ,  ,     ,        .    ,        ,      ,  ,         .                       ,    )     )      ( ,          ).

      -        ,         ,      .    .

1.   ,    .            ,   ,    .       ,      . ,      ,     .     ,  ,         ,     .

2.  ,  ,         .    ,    ,   .,    .       , ,         ,                .

3.    ,       (    ). ,        ,     .

4.     , ,    ,    ,    ,        .




6.3.      ?


       ,         .    ,    ,     ,       .    , , , ,    .     , ,   .      , ,     (, ,  )   ( ).        (   ),   ,    , ,   ,    (     ).



   

         .                 ,    .   ,   ,   ,  3540, ..      .



 ,    , ,    , , -,    (,   -  ,        )    ,  -,           .  ,     , ,       ,     [19 - Fox K. Watching the English. The hidden rules ofEnglish behaviour. London: Hodder and Stoughton Ltd., 2004.].

 ,  ,   ,      ,    ,     .         , , ,     .   , ,          .           ,    .   ,            ,    -        ,        ,  ,  ,        .



            ,         :  ( , ,  , ),    .



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      ,     ,           .      ,  ,     .



   -  ,    , ,  ,    ,     ,       , , , ,     .     ,        ,       ,  ,  .

       ,              .




  .


   .

   ,     (https://www.litres.ru/natalya-mihaylovna-fricler/delovoy-etiket-v-globalnom-mire-strany-evropy/)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .



notes








1


Camerer, Rudi and Mader, Judith (2012) Berlin, Cornelsen Schulverlage GmbH




2


 .       . .:  , 1996, .4




3


https://www.ethnologue.com/statistics/size (  08.11.2021)




4


., .,  ..     () . ., , 1996




5


         : Sabath, A.M. (2012) International business etiquette: Latin America. Bloomington, iUniverse, Inc.; Martin, J.S., Chaney L.H. (2012) Global business etiquette: aguide to international communication and customs. 2nd ed. Santa-Barbara, Praeger: An Imprint of ABCCLIO, LLC); Tomalin, B., Nicks, M. (2014) World Business Cultures. A Handbook. 3rd ed. London: Thorogood Publishing Ltd.; Schweizer, S., Alexander, L. (2015) Access to Asia: your multicultural guide to building trust, inspiring respect, and creating long-lasting business relationships, New Jersey: John Wiley & Sons; Klinkenberg, H. (1992) At Ease Professionally. An Etiquette Guide for the Business Arena. Chicago: Bonus Books, Inc., http://www.ediplomat.com/np/cultural_etiquette; http://www.commisceo-global.com/country-guides.




6


http://i2.sinaimg.cn/ent/m/p/2008-12-11/U2190P28T3D2292354F326DT20081211213545.JPG




7


https://indonet.ru/travelguide/India-info/Pravila-Indii/namaste-zdravstvuite




8


https://www.arabamerica.com/19-you-know-youre-an-arab-when-items-you-may-find-relatable/




9


https://en.wikipedia.org/wiki/Eskimo_kissing




10


Klinkenberg, H. (1992) AtEase Professionally. AnEtiquette Guide for the Business Arena. Chicago: Bonus Books, Inc.




11


Klinkenberg, H. (1992) AtEase Professionally. AnEtiquette Guide for the Business Arena. Chicago: Bonus Books, Inc.




12


Klinkenberg, H. (1992) AtEase Professionally. AnEtiquette Guide for the Business Arena. Chicago: Bonus Books, Inc.




13


http://slovorus.ru  http://dic.academic.ru




14


Sabath A.M. International business etiquette: Latin America. Bloomington, iUniverse, Inc., 2012; MartinJ.S., Chaney L.H. Global business etiquette: aguide to international communication and customs. 2nd ed. Santa-Barbara, Praeger: AnImprint ofABCCLIO, LLC, 2012




15


http://www.formsafaddress.info/BusinessCards.html




16


Klinkenberg, H. (1992) AtEase Professionally. AnEtiquette Guide for the Business Arena. Chicago: Bonus Books, Inc.




17


MartinJ.S., Chaney L.H. Global business etiquette: aguide to international communication and customs. 2nd ed. Santa-Barbara, Praeger: AnImprint ofABC-CLIO, LLC, 2012. P. 53.




18


, Macmillan Dictionary  Cambridge Dictionary.




19


Fox K. Watching the English. The hidden rules ofEnglish behaviour. London: Hodder and Stoughton Ltd., 2004.


