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    . .   : Steve Dennis. Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption. LifeTree Media Ltd.



 2020 by Steve Dennis. First published in English by LifeTree Media Ltd.

 Cover Image. Shutterstock.com. Lena Pan

 ,    .  , 2021




    




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: Becky Quick/CNBC[2 -  ,  ,  CEO Walmart    ,        Amazon (Lauren Thomas, Heres the one photo Walmarts CEO keeps on his phone to stoke healthy paranoia in race against Amazon), CNBC, 7  2018, www.cnbc.com/2018/12/07/walmarts-ceo-says-this-photo-inspires-him-to-stay-ahead-of-amazon.html.]



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,        ,    , ,  .      :     ,            [3 -   :   ,       36  (Global retail trends: Third fear going out of business within 36 months), - Net Imperatives, 24  2019, www.netimperative.com/2019/05/global-retail-trends-third-fear-going-out-of-business-within-36-months/.].

,  ? ,     .


 

,          , ,       Forrester Research,  ,        [4 -     ,    ( )  20182023       (Satish Meena with Sanjeev Kumar, Digital-Influenced Retail Sales Forecast, 2018 to 2023 (US)),  Forrester Analytics, 10  2018, www.forrester.com/report/Forrester+Analytics+DigitalInfluenced+Retail+Sales+Forecast+2018+To+2023+US/-/E-RES145455.]. ?     . ,     ,     ,     .   ,      ,        ,       .



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   .

   ,     (https://www.litres.ru/pages/biblio_book/?art=67825932)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .



notes








1


     . (. .)




2


 ,  ,  CEO Walmart    ,        Amazon (Lauren Thomas, Heres the one photo Walmarts CEO keeps on his phone to stoke healthy paranoia in race against Amazon), CNBC, 7  2018, www.cnbc.com/2018/12/07/walmarts-ceo-says-this-photo-inspires-him-to-stay-ahead-of-amazon.html.




3


  :   ,       36  (Global retail trends: Third fear going out of business within 36 months), - Net Imperatives, 24  2019, www.netimperative.com/2019/05/global-retail-trends-third-fear-going-out-of-business-within-36-months/.




4


    ,    ( )  20182023       (Satish Meena with Sanjeev Kumar, Digital-Influenced Retail Sales Forecast, 2018 to 2023 (US)),  Forrester Analytics, 10  2018, www.forrester.com/report/Forrester+Analytics+DigitalInfluenced+Retail+Sales+Forecast+2018+To+2023+US/-/E-RES145455.




5


 ,   ,    (    40:10).    .(. .)




6


    . (. .)




7


   .(. .)


