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      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .



notes








1


www.johnsmanville.com. (http://www.johnsmanville.com/)




2


  . .  7.




3


  , www.ici.org (http://www.ici.org/),   2004 , c. 88.




4


  ,     , www.federalreserve.gov (http://www.federalreserve.gov/).




5


Berkow R. The Merck Manual of Medical Information: Home Edition. New York: Pocket, 1999. P. 1303.




6


         . Aspirin for Reducing Your Risk of Heart Attack and Stroke: know the facts, www.fda.gov (http://www.fda.gov/)




7


        Glimcher, P.W., Decisions, Uncertainty, and The Brain: The Science of Neuroeconomics. Cambridge, Mass: MIT Press, 2003




8


Medawar P.B. An Unsolved Problem of Biology. London: H.K. Lewis, 1952, p. 3.




9


Harig, B. Woods Uncomfortable with His Game. ESPN.com (http://espn.go.com/), April 26, 2004.




10


Tversky A., Kahneman, D. Extensional versus Intuition Reasoning: Conjunction Fallacy in Probability Judgment // Psychological Review. 1983. 90. . 293315.




11


 .,  .   .   RJR Nabisco. .: -, 2003.




12


Burnham T., Phelan J. Mean Genes. Cambridge: Perseus, 2000. . 83104.




13


Tversky A., Kahneman D., Evidential Impact of Base Rates, Judgment under Uncertainty: Heuristics and Biases, Kahneman, D., Slovic, P., Tversky, A., eds. Cambridge: Cambridge University Press, 1982, p. 154.




14


Svenson O. Are We All Less Risky and More Skillful Than Our Fellow Drivers? // Acta Psychologica. 19810 47. . 143148.




15


Ross M., Sicoly F. Egocentric Biases and Availability and Attribution // Journal of Personality and Social Psychology. 1979. . 322336.




16


 .,  .   . .: , 2005.




17


Lichtenstein S., Fischhoff B. et al. Calibration of Probabilities, Judgment under Uncertainty: Heuristics and Biases, Kahneman D, Slovic P., Tversky A, eds. Cambridge: Cambridge University Press, 1982. . 306334.




18


Roth, G., Wulliman, M., eds. Brain Evolution and Cognition. New York: Wiley, 2001. h. 16, 17.




19


Minsky M.I. The Society of Mind. New York: Simon and Schuster, 1986.




20


Cialdini R.B. Influence: The Psychology of Persuasion, rev. ed. New York: Quill/William Morrow, 1993.




21


Lech R.B. Broken Soldiers. Urbana: University of Illinois Press, 2000.




22


Gazzaniga M. The Mind's Past. Berkeley: University of California Press, 1998.




23


McGurk H., MacDonald, J. Hearing Lips and Seeing Voices // Nature. 1976. . 746748.




24


Harlow J.M. Recovery from the Passage of an Iron Bar through the Head. Boston: David Clapp & Son, 1869.




25


Thaler R.H. The Winner's Curse: Paradoxes and Anomalies of Economic Life. Princeton, NJ: Princeton University Press, 1992; Gilovich T., Griffin D., et al., eds., Heuristics and Biases: The Psychology of Intuitive Judgment. Cambridge: Cambridge University Press, 2002.




26


Schwager J. Market Wizards: Interviews with Top Traders. New York: Prentice Hall Press, 1989. . 117140.


