Super Mario.  Nintendo  
 


  
       Nintendo.

1981 . Nintendo of America    ,             .    Donkey Kong,         .           ,        ,   .

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     Mario    Nintendo;

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     Nintendo        !

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  PDF A4    .





  Super Mario

 Nintendo  


  

Imma gonna win!



How NINTENDO

conquered America








 Jeff Ryan, 2011, 2012

All rights reserved including the right of reproduction in whole or in part in any form.

This edition published by arrangement with Portfolio, an imprint

of Penguin Publishing Group, a division of Penguin Random House LLC.








  ..,    , 2023

  ..,   , 2023

 .   , 2023




.  Mario


    ,      .        ,  ,     .    ,      . (            ,     -             .            .)           ,      ? .

   Super Mario  240  [1 -     2022      Super Mario  396,8  .? . . .].    Super Mario Bros.    40  ,         ,    -  .           :     25?   25 ,      50   50      ,       .

     .   :      50      .  ,      .  ,           Dr. Mario,       Nintendo: Mario         ,     .     . ,   :    ,   Nintendo 12  .         , ,     ,           .

  Mario  ,      .   ,       , ,  Super Mario   ,  Halo (30   ), Tomb Raider (35 ), Guitar Hero (40 ), Resident Evil (43 )  Madden (85 ),  ?             , , Mario Kart (12 )[2 -     Nintendo,    2010   Mario Kart Wii  22,5  ,      Mario Kart   77  .? . . .]  Mario Party (5 )[3 -    2010   Mario Party DS  7  ,      Mario Party   25  .? . . .].          ,     ,   .   Mario        ,      . , ?    ? ? ?     ?

     Mario   .       :       ,    .         :       .           : ,  , .   ,           ,     Halo      Call of Duty  SOCOM.       ,      ( ),    (- ,      ?).

    Mario   .       ,      NES.          ,    ,      .           NES,      ,       .     ,    ,          .        -:    ,         - .   Super Mario Bros.,    .

   ,     .    ,        -   .              .          -.       ,        8:30 .  -        : ,     - ?

   .    -    Pokmon.    ,         .        , ,      .    ,  ,        .  ,          .   .

           ,    ,    .     ,     .    ,     ,          .               ,       .       ,   Sega, Sony  Nintendo.

  :  ,   Nintendo,      .    : ,  ,  ,  , -    .    Nintendo,   (     Nintendo) .       10  (- MAR 10, ?).

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 ,   Super Mario        . ,     Nintendo:   ,          .      -  ,       ,     -.    ,  ,  ,  -   ,  .     ,      : ,   ,  ,   ,   ,    .   ,   . ,    , ,  ,  ,    . ,         ,  .

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 I

  





1. Mario





 Nintendo of America


 1980       .       ,     ,      .      .       ,             ,    .              »   .             ,     ,    ,    . ,      XXIII       1970?.

        Atari,   1972        Pong.        Pong        Asteroids, Tank, Lunar Lander.  1980  Atari     : Battlezone,       -  ,  Missile Command    ,      ,     .   -     Atari. ,   ,    ,         .        :        5% .

 ,   Atari,     .

   Nintendo of America,     ,     :    .        . Nintendo,   ,  1894    [4 -      Nintendo,              1889 .? . . .],   -     ,      .       :  Pac-Man  Namco, Frogger  Konami, Bomberman  Hudson Soft  Space Invaders  Taito.     ,       :     ,   Breakout  Tempest  Atari,        ,  ,   .      ,       Nintendo.

        Nintendo.               . -        .  Nintendo         .  1970  Ultra Hand    1,2  ,        :  Ten Billion Barrel,  Love Tester     ,  - Roomba.

          . -       ,         .           . (     Ultra Hand,         ,    .        .)       ,    ,     ,      .             ,       ,         . ,    200?       ,    ,   .   Game & Watch.

    Game & Watch, Ball,   1980     .    ,      ,       ,     .    A   ,   B  .        (Silver) ,   -   ,  1981      (Gold)     [5 -   ,   (Gold)    : Manhole, Helmet  Lion.? . . .].      ,    .

      Nintendo   .    Pong     ,    Color TV Game 6,          .  1974    ,      Wild Gunman.    EVR Race,   ,   ,           , Computer Othello.              , Nintendo    ,     .         ,          .            ?

 Nintendo           .            50?,   ,     Disney       .          ,      Nintendo        . ,    ,    ,       ,   .       (https://clck.ru/34r5aF)          .

 1889   ,  ,            ,    .    Nintendo Koppai. (  nintendo        ,  ,     ,     .)     ,       .   Nintendo   ,     ,?      ,                 1964 .

      ,       1949    .  Nintendo   .    -   , , ?   .     ,           .              .            ,       ,    .       ,     ,   - .

  ,      Nintendo  .  ?     ,       ,   .     ,   .             .        .        .

          .            .                 ,          Marubeni.    -,              Volkswagen.          ,                ,    .

       Nintendo,      -     ,   . (    ,      Nintendo   .)          , Nintendo of America.              ,    ,?       .        ,         .

      ,       -.                ,        Nintendo        .        ,     ,          .      .        -,     - Nintendo of America.     ? 18  1980 ,  ,         ,    -.

  ,       ,    ,      -,       ,  -,   .     -,        (   )    .    ,                    .

       .          ,   -     ,    .       ,   ,          -       ,      ,     54   .      ,           .       ,       .    ,    -,        .

        Space Invaders   1978  ( ,        [6 -       ,          Insert Coin to Play: Space Invaders and the 100 Yen Myth    The Numismatist  2014 .? . . .]     ,      ).  1980  Taito    Space Invaders, Part II[7 -    1979   ,        1980 .? . . .].    .  Namco      Galaxian,    1979 .  ,      Space Invaders,             . ,   .  Galaxian, Galaga,   1981     .      .

Nintendo     ,   1980   Radar Scope   .  Radar Scope  ,    ,           .      ,      ,      .        ,     ,     .

Radar Scope     Nintendo   .        Space Firebird   ,    Space Fever,   Space Invaders; Space Launcher (  ?),    Frogger; Monkey Magic,   Breakout; Head-on-N, -   ,     Pac-Man.   Sheriff,     . ,      ? ,            .

,   ,       .  ,   Radar Scope      ,         . Nintendo       ,         -.      .    ,   Nintendo       .

     Radar Scope     ,      .        Nintendo of America          Radar Scope:      Nintendo.    Space Firebird   Gremlin,        Nichibutsu, Namco  Konami. Space Fever       . Sheriff    Exidy   Bandido.        ,      .

   ,        Lets Make a Deal[8 - Lets Make a Deal    ,       ,         .    ,     .? . .]:       ,   ,      ,     .    ,   Radar Scope    (  ,               ),        - .      -    Space Invaders,        ?

        Radar Scope,      .      .           -      ,    .   ,         ,  ,       .

      .      ,     ,    -   ,    .   ,    ?   ,     ?             ?         .          :      1949     ,     .    ,    ?

  :        ,   .  ,            ,     .      , ,     ,          .      ,    .    ,   ,       .        ,    .




2. Mario





    Donkey Kong


    ,  ,    ,        .    ,  Atari,         Exidy  Cinematronic    ,           ,    .  , Atari    Warner Communication,         100  .    ,   ,     Nintendo,     .

     ,      .           -.  Pac-Man  Namco,  Space Invaders  Taito     : Midway. (       , carnaval midway,           .) Nintendo        ,          .      :            .

   . Nintendo         ,    .       ,        ,         ,     . ,  ,    ,     ,     .  ,             .

        ,      ,     .     ,       :       ,      Nintendo -   .     ,   ,   ,      ,    .

: Radar Scope  . :     ,   ,     . :   . :       ,        , Nintendo         . (        -    , , ,      .) :           -. :       .      ?    .

       ,    Radar Scope,        .  Nintendo      ,      ,           .           ,        ,   Asteroids,     .      ,    ,    .

             .                   .  ;      ,   -    Radar Scope.    .   Nintendo    ,            .          .              .        ,      .  Nintendo        : ,        .

    ,        .      ,    ,  Western Gun  Taito.      , ,      ,   ,   ,  ,    ( ,   The Beatles).     ,    ,      :  ,  ,  ,   ,      .

     ,      ,     .   ,       Nintendo         .        ,    Space Invaders         .       -,   ,    .

 Nintendo   ,       ,                 . ,       , ,   .            .      ,      .   .       ,         Ikegami Tsushinki,       Nintendo,     Radar Scope.      .

  Radar Scope     Sanyo,       (   ,         ,   Tron  Tempest).     (- ),         .    8?  Zilog Z80,   Intel 8080.    Z80        :   ,    .    .

  Radar Scope       .      :           .   ,     ,       .    :  ?

 ,       Popeye  -,           .    Nintendo,        ,     :      -.      ,       Game & Watch Popeye.    -     .       .      ,    !

,   ,       -   Nintendo .      ,      .    . ,    : ,     , ,  ?        .    Motocross  Sega  ,     Fonz     ?

    ,     ,   :     .      (    - :             ,?   ),     ,  ,   .       ,     ,      .     ? ,      .        ? ,    - -.   -    .            ,  Space Invaders  Sinistar.     -      .

   .  . ,           , -    .     -,    .    -     --    :     - .

    .      ,        ,       .    -  ,    ,           .      ,   (donkey)?            (    ,          ).

      ,     Donkey Kong.      ,        ,    .  ? .      ,  - ,       軠  [9 - ,  ,       .? . .]  .        :   . (         ossan     -.)        , ,        .

,      ,   .     ,    :         .    ,         .  ,       ,       .     ,    .      ,   , -   ,         .

,        ,     (  ,     ,       ).     ,   ,  (     )    (        ).     .   (  ),         .         ,           ,   .     ,    ,    ,      .               80?         .

      ( )      .      .     ,  ,     .           ,      .    ,     . (   ,        ,        .     .)

  .              -.     ,               ,  ,      . ,   ,  .

   ( DK)               . DK       ,  ,     .      ,    .        -  - ,       ,     ,     .      ,         .      ,     .

  ? ,   ,    .    :   .       ,        .        Watergate Caper 1973 ,          .          -    .

       ,   .      (    ),     .       ,   ,  -  .            ,   (   )  .   ,       ,       .

  .     ,        :     ,      .         ,   ?        ,      .     ,          .

       (     ,  -   Z80     ,   ).    ,       .    :  ,      ,  ?    ,     ,      .     :            ?

 ,       ,         .  Ikegami Tsushinki       :      .       2 (   ),     90% ?        3    .       4,       ,      .

   ,       ,   Radar Scope   .             .     ,         .        .     ,       .           ,      .

 ,           ?  ,   .             (    ).    ,            .        ,       ? ,             .

Donkey Kong       20   : ,  .           .         ,    ,  -       ,  .

       ,     ?      . -, ,     ,      .    -  ,  ,       ,          .   Nintendo of America (    ,  ,          )     .

Donkey Kong     .          ,           .        .       ,   ,     ?          ?        : ,    ,?    ,    .   .             ,  ,     .          ?

      :            .          ,      ,    .     , ,  -  ,   ,   .       ,     ,     .

       .     Donkey Kong. (  Nintendo of America   . ,     Monkey Kong,    -  ,   -      .)      Radar Scope,       -,    .

       .        .            .    (  -   Dell),       ,     .                   .             ,   ,           Donkey Kong.        :            41 .

      ,     ,      Radar Scope.       ,      .   ,          ,      .       Donkey Kong,    ,       ,      .

,      Radar Scope,      ,     .         Nintendo  ,               ,    .

                    .   ,  ,  ,       ,   ,   .      ,      .   ,   , , -   .   , ,   .     .

            , , , .    ,      .       ,    ,       ,   ,    -   (        )     ,     .     ,      ,       .        : ,  ,      .        ,    .   30       200     ,  80?  111- .

,      .  ,      ,         . -? -? -?   -    Nintendo   ?            ?

      , Nintendo   .     Donkey Kong     , Spot Tavern  Goldies,    Radar Scope.     ,       ,         .       . Donkey Kong         ,   ,   Radar Scope.                  .     .

       ,       .      ,     ,      (     ).   Donkey Kong , ,   .       ,   ,   .  ,   Donkey Kong     .             Donkey Kong,   ,         1981    :   .

        ,    ( ),        .    . Space Invaders     : ,        [10 -          30 .? . . .].     .  Donkey Kong       ,         .      ,   -             .   ,    .

   Mario    ,   Radar Scope    ,       ,       ,                      .




3. Mario





  MCA Universal


  ,  ,            .           :     , ,         .  ,     . ,  :        . ,         ,     .   -   ,?     Oxford American.?        .

    ,?  .?      Donkey Kong,      .    ,     ,      ,   Donkey Kong:    ,  ,   .      ,      :   ,     .

  ,  Donkey Kong :  22?   117? .               .  ,       ,       .   Donkey Kong,      ,     .         100 ? (10 ? (22 + 4))[11 -   Donkey Kong    10 ? ( + 4), ?   100   .  . . .].      22    ,  21  23.   Z?80,    Donkey Kong,  8?,       256 .      ,       000001.  Donkey Kong    117-   ,  軠       ,   .

   Centipede, BurgerTime  Pac-Man.          .    Nintendo  ,       Donkey Kong.     ,    ,  150?000.        .    Twin Galaxies             ,      1,6   Donkey Kong.  ,     ,            kill screen,      , ,    .   :    .            Donkey Kong




  .


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notes








1


    2022      Super Mario  396,8  .? . . .




2


    Nintendo,    2010   Mario Kart Wii  22,5  ,      Mario Kart   77  .? . . .




3


   2010   Mario Party DS  7  ,      Mario Party   25  .? . . .




4


     Nintendo,              1889 .? . . .




5


  ,   (Gold)    : Manhole, Helmet  Lion.? . . .




6


      ,          Insert Coin to Play: Space Invaders and the 100 Yen Myth    The Numismatist  2014 .? . . .




7


   1979   ,        1980 .? . . .




8


Lets Make a Deal    ,       ,         .    ,     .? . .




9


,  ,       .? . .




10


         30 .? . . .




11


  Donkey Kong    10 ? ( + 4), ?   100   .  . . .


