CRM-.     
 


 CRM-       CRM-,    .    ,   ,     .        ,   IT-,   CRM-,    ,   CRM-   .





CRM-

    



 



 ,2023



ISBN978-5-0060-1832-7

     Ridero







CRM (Customer Relationship Management)       ,           . ,  CRM     ,      .

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         ,       .  ,        ,         .

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 CRM 





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    (CRM)   1980-  ,    ,        .   CRM         .

   CRM   1990- .            ,     .

   CRM            .       ,     .

        , CRM     .  2000-     CRM       .

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 CRM    ,    ,   ,   ,   ,    .

CRM      e-commerce,       ,       .

 ,  CRM         .  CRM           ,  -   .

 ,  CRM       ,    .       CRM.

       CRM  .  CRM       CRM        .

      (AI)   CRM . AI        ,       .

        CRM .      CRM     ,      .

 ,         CRM . ,          .

 ,  CRM         .       ,          . ,  ,  ,  CRM      .




 CRM 


CRM  (Customer Relationship Management)    ,       -.    CRM ,      .

-CRM

-CRM  CRM ,    -.  ,          . -CRM      -,       .

CRM

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CRM

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CRM

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CRM

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CRM

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CRM      ,        .     CRM ,    ,   .       CRM .




24


24     -,   .   CRM-,       , ,  .

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24    ,   .      ,   ,       -  .




AmoCRM


AmoCRM   CRM-,       .       ,    .

Ѡ AmoCRM    , ,  ,      .        ,    , e-mail,  ,        .

AmoCRM     ,      .  ,        , ,   ,   ,    .

AmoCRM       ,        .  , AmoCRM   ,       .

   , AmoCRM       ,        ,    .




RetailCRM


RetailCRM   CRM-,       .        ,     .

Ѡ RetailCRM    , ,  ,      .        ,    , e-mail, ,  ,        .

RetailCRM     ,      .  ,        , ,   ,   ,    .

   RetailCRM    POS- -,          .  , RetailCRM      ,        .

RetailCRM        ,    .     ,     ,        .




Megaplan


Megaplan   CRM-,      -,    .             -.

Ѡ Megaplan   , , , ,     -.       ,    ,  ,  .  Megaplan    ,      .

  Megaplan     ,        .  ,     ,  ,       , ,   .

Megaplan     IP- ,      .            .

Megaplan       ,     .    -,       .




1:CRM


1: CRM   CRM-,   1ѻ.          .

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  1: CRM         .       ,   ,  ,  ,        .

1: CRM       ,    .      ,      .

1: CRM         ,     ,  -   .




OkoCRM


OkoCRM   CRM-,   Oko Solutions.          .

Ѡ OkoCRM    , , ,   -.       ,    ,  ,  .      ,      .

  OkoCRM      ,        .  ,       ,    .

OkoCRM         ,     ,  -   .       ,       .

 ,     CRM ,     .   CRM        , ,   .       -,         .

 ,    CRM        .  CRM , ,     ,      ,    .

   CRM       CRM,   Salesforce HubSpot.               .

  CRM ,  ,     CRM      .      ,         -.           CRM .




   CRM 





  


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   CRM 





     


CRM (Customer Relationship Management)     ,      .     ,   ,       .   CRM     ,    .

  CRM   ,      .    CRM-       , 堖     , 蠖     .       CRM-,   ,         .

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 , CRM-     - ,        .    CRM-     ,   ,   , , , , ,  ,  ,  , , ,  .




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