SWOT.   SWOT-
MBA. TOOLS


       SWOT  ,   . Strength ( ), Weakness ( ), Opportunities ()  Treats ().  , ,       ,        SWOT-,       . ,   ,    ,              .            , ,    ,     .       ,    SWOT-   .              .





MBA. TOOLS

SWOT.   SWOT-





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1.


       SWOT  ,   :

Strength ( ),

Weakness ( ),

Opportunities () 

Treats ().

       ,           ,       .






.1.   SWOT 

,   ,    ,              .            , ,    ,  SWOT-     .       ,    SWOT-   .

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2. 


  SWOT   ,   70-  20       ,       Fortune 500       ,      .

   SWOT-     .        :              . ,  .    .   1965            . , .  ,  .    .         Business policy : text and cases. ,   Business policy        ,      .     ,     ,  ,   ,   SWOT        .



  1960-  70-    SWOT         .   SWOT    ,    .        SOFT (  SWOT),       "Strategic Options and Forecasting".          , ,       T/O/S/W.            SWOT.

    SWOT- , ,        ,   ,    -.          ,     ,     , , . . SWOT-            ,       .  ,   ,      .




3. 


    SWOT-   -,       ,    , .

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   ,     (https://www.litres.ru/book/mba-tools/vse-o-swot-analize-69973474/chitat-onlayn/)  .

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