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HR: ,    
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     .      :   ,     ,     . ,    HR-.

      ,       HR-    .           -100      Forbes Global.      17-     HR,        ,    Brainstore   IT-   .

   :

      ;

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       ;

   alumni     .





 

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 . , , 2023

 . , Midjourney, Kandinsky, , 2023

 . , , 2023

 . , , 2023

 .   , 2023



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0.


,           . ?       ,              ! ,      ,  ,    .       .

.

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         .        .          ,     , -        ,  . ,    .

  HR,               . , ,     .  ,         ,             .

 , ,       ?    ,        ?         ,   ,  ,      .       ,  ,   .

 80%     ,  56%  ,       .        2 ,               .    ,     ,    . ,    -    50    ,     . ?    .

 ,     .   .   90-     ,     ,      23        .          22%.  ,     ,        .

 HR    HR.      ,   .    ,     :  ,  ,   ,   .          ,       .         :          .

       ,      .        ,  .  2022   ,       ,   ,            .

 ,       , ,   ,     ,     ,  ,  , .     HR-, ,    ,   ,               .

   :           HR-,          ,      Employee Journey Map[2 - Employee Journey Map (EJM)   .        :          .].   , ,  ,    ,        .    ,  ,       ,    HR-.

, ,         .

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1.  HR-?


    McKinsey&Co,   36     40%   . 5%,      ,      ,  4%    .



  :     ,        .       15                 .      ?



      :       5060%    .          ,         . ,      ,  ,  -.    .   Work Institute[3 - Work Institute   ,  ,    ,  ,        .],    20232025     30%.



-            .    :   ,    2030     60      .



   2024    ,         .          .   ,        ,   ,     20%  2021    22%  2022    .    -  FinExpertiza  ,      2022-       2,5 .    2005 .       80% .






McDonalds  



     : , McDonalds        50  ,     .            -            .



    .         ,                        .



      ,       .     :    ,     .    ,             ,      ,     ,    .



         ,      ,     (     IT).            ,    .       ,       ,    .



   McKinsey ,    -   ,    :    ,        ,      .



        ,       :







     IT-.       ,      ໠ ,         ,        .      2022  ,    ,  !

,     2020         90-:      ,            ,    ,   e-commerce[4 -   (. e-commerce)   ,         ,     ,  -,     .]     ,   ,       IT-.



   :






1. .  2024       50%.  2030         2939.         20%   2021 .  :   2022-   !      .

2. .  2100    80   100  .   ,  1950    (65+)     130 .  2015     4,6    600 . ,   2050   1,6 .            70 ,     2030          .

3. .     2020         17%,    2010 ,    2022       .

4.  .     2020    .          ,      .     ,   ,   .

     ,                ,    .

5.          2020   ,     ,   520,4  ,   12,9%,    2019 .    2022-        [5 -     ,   .].



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1.     .

,  ,     ,            .

2.           .

3.      HR-      HR-.



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HR,        ,     -  !     ?   HR,      ,         .



HR-,    ,   employer brand          ,    .



          ,         .



      1990   ,    People in Business.                   1996 .           -.       HR-     ,   ,   .        :








,   HR-       HR,   .        .  .



-,        HR-    ,    .           HR-  84 .



     1905 ,            .     ,         ,    .



-,      ,              .    ,          .



HR     ,     -  !





2. =  = 







    Virgin Media     ,   HR-  .     ,         . ,  -         ,   HR- 

Virgin,     ,           90%  .  ,      2014     (18%)     Virgin.

6%  ,          7,5  ,          Virgin    .    6%         ,      HR- .

     ?     ? HR- ,      ,       .          ,  ,    -,      .

      ,              .

        ,    .    ,  6%       .  ,     Virgin Media      123 000 ,    -           .



     ,   Virgin -  . -,    ,  ,    ,     ,   .     eRecruiter,   69% ,   .



-,     :    5%  ,     ,      ,      .            ,      . HR-  ,  Virgin, ,           !



 Virgin     HR-.    ,         .     =  =     B2C- (, 85%   Starbucks     75%   Zappos    ,      80%),      B2B-,           ,   .



,  ,       ,         57% ,  ,     -   .



   ,     ?     :        .            ,     ,     .



     ,         ,      . ,      .          Virgin.     ,          .        ,  ,      ,         .



        . ,        ,     .           ,     .   ,       ,      ,    .



           .       : ,       .            ,          .     ,  ,     .



 ,    How Great Companies Engage in Employee Advocacy Beyond Simply Sharing Content[6 -      ,      .   - inc.com.], Inc,  50%  -          71%       ,     .



 ,      ,               . ,        .       Employee eXperience (EX)[7 - Employee eXperience (EX),          ,    -  .]     .    Sage Business Cloud People, 78%         ,   ,    1980 ,     92%.    ,   2020   (  1980)   50%   ,      employee experience   .   Y     1985  2002 .         .  , ,  ,    ,     ,  :     ,    ,  .         .       ,    .            ,     .



 : ,   ,    ,   ,  , , .     ?    2023     50%   ,          .



         CX.  ,    Customer eperience   .       ,       .



      CX design.      ,       .      CX design     ,    ,    .



CX-           .



  HR       EX  Employee eperience.



C        .         ,  ,        .  EX    ,    -    .



     ,                ,    .    alumni    .         .  EX    ,  , , , , ,   .       :



EX-  ,     ( ,  ,  ,     ).

 EX       ,     .

EX-     -,       .


  Employee eXperience      .

 IBM     ,   EX       ,    ,        ,   .  EX     . ,                ,     .          -     ,         ,   .



  EX     :

     [8 -      .]              ,    15%          .     ,        .

        ,  ,           .         .

              .         9.

          .               .

       ,          ,    ,         HR-.




  .


   .

   ,     (https://www.litres.ru/book/artem-fathullin/v-chem-sila-hr-brenda-marketingovye-instrumenty-kotorye-po-69852028/chitat-onlayn/)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .



notes








1


?  - ,     2012 .     񻠖       (      ),        .      .




2


Employee Journey Map (EJM)   .        :          .




3


Work Institute   ,  ,    ,  ,        .




4


  (. e-commerce)   ,         ,     ,  -,     .




5


    ,   .




6


     ,      .   - inc.com.




7


Employee eXperience (EX),          ,    -  .




8


     .


