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.: scale-up,  . ..




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1


"The No. 1reason startups fail: Premature scaling," http://www.geekwire.com/2011/number-reason-startups-fail-premature-scaling (http://www.geekwire.com/2011/number-reason-startups-fail-premature-scaling). Accessed September1, 2011.




2


Peter Senge, TheFifth Discipline: TheArt & Practice ofTheLearning Organization (Doubleday Business, 1990), page68.




3


"Why Coke Cost aNickel for70 Years," http://m.npr.org/news/Business/165143816 (http://m.npr.org/news/Business/165143816). Accessed November15, 2012.




4


Coca-Cola Company Market Capitalization.http://www.wikinvest.com/stock/Coca-Cola_Company_%28KO%29/Data/Market_Capitalization (http://www.wikinvest.com/stock/Coca-Cola_Company_%28KO%29/Data/Market_Capitalization).




5


http://content.time.com/time/business/article/0,8599,227472,00.html (http://content.time.com/time/business/article/0,8599,227472,00.html). Accessed April6, 2002.




6


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7


Stephanie Strom. Coca-Cola Tests Sweeteners inBattle ofLower Calories, NewYork Times, May14, 2012.


