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THE CONFESSIONS OF THE PRICING MAN

How the price affects profit, revenue, market share, sales and survival of a company



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notes








1


Hier ist meine Seele vergraben (Here my soul is buried);    , Welt am Sonntag, November 9, 2008, p. 37.




2


Marvin Bower (19032003) is the co-founder of McKinsey & Company.          .




3


Robert J. Dolan and Hermann Simon. Power Pricing  How Managing Price Transforms the Bottom Line. New York: Free Press, 1996.




4


Gerald E. Smith (Ed.): Visionary Pricing: Reflections and Advances in Honor of Dan Nimer, Bingley (UK): Emerald Publishing Group.




5


Hermann Simon. Price Management. New York: Elsevier, 1989.




6


    , 7  2003 .




7


    ,   ,  2  2005 .  :  ,  .   .     ,  .       .        .      12  2005       (). ,  ,    ,   .   :    .   .




8


       ,   ,      : $50     $25  .     .    .




9


Be all-in, or all-out: Steve Ballmers advice for startups. The Next Web, March 4, 2014.




10


Christoph Kapalschinski. Bierbrauer k?mpfen um h?here Preise. Handelsblatt, January 23, 2013, p. 18.       .




11


Brauereien beklagen Rabattschlachten im Handel. Frankfurter Allgemeine Zeitung, April 20, 2013, p. 12.


