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TheFree Press, 1998. Allrights reserved.

  , , . Π , 2015

  Free Press, aDivision ofSimon & Schuster,Inc.



 .     .                 ,      ,        .          5.  (.49 ),        6 (.146 ʠ).







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 ,  ,   ,     ,          ,       ,     .         ,   ,       .       ,           [1 -  ,  : S. Oster, Modern Competitive Analysis, Second Edition, Oxford University Press, 1994; A. Dixit andB. Nalebuff, Thinking Strategically: TheCompetitive Edge inBusiness, Politics andEveryday Life, W.W. Norton & Company, NewYork, 1991; andD. Besanko, D. Dranove; andM. Shanley, TheEconomics ofStrategy, Northwestern University, 1996. ..].

   ?     .   ,  ,     . ,  ,  .       ,    ,    .   ,    ,   .   , ,    ,                 . ,  ,      ,       .  1990?      1980? 1970? ,      -     .  ,         ,    ,      ,            .

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   .

   ,     (https://www.litres.ru/maykl-porter/konkurentnaya-strategiya-metodika-analiza-otrasley-i-konkurentov-19568180/)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .



notes








1


 ,  : S. Oster, Modern Competitive Analysis, Second Edition, Oxford University Press, 1994; A. Dixit andB. Nalebuff, Thinking Strategically: TheCompetitive Edge inBusiness, Politics andEveryday Life, W.W. Norton & Company, NewYork, 1991; andD. Besanko, D. Dranove; andM. Shanley, TheEconomics ofStrategy, Northwestern University, 1996. ..




2


 . .   /.. .:   , 2005. ..




3


     A. Brandenburger andB. Nalebuff, Co-opetition, Currency/Doubleday, NewYork, 1996. ..




4


M.E. Porter, "What isStrategy?", Harvard Business Review, November December1996. ..




5


     ,            SIC (  )      ,    ,         . . A. McGahan andM. E. Porter, "What Do We Know About Variance inAccounting Profitability?", Harvard Business School manuscript, August1997. ..




6


.  A. McGahan andM. E. Porter, "How Much Does Industry Matter, Really?", Strategic Management Journal, July1997, pp. 1530; A. McGahan andM. E. Porter, "The Persistence ofShocks toProfitability," Harvard Business School working paper, January1997; A. McGahan andM. E. Porter, "The Emergence andSustainability ofAbnormal Profits", Harvard Business School working paper, May1997; A. McGahan, "The Influence ofCompetitive Positioning onCorporate Performance", Harvard Business School working paper, May1997; andJ. V. Rivkin, "Reconcilable Differences: TheRelationship Between Industry Conditions andFirm Effects", unpublished working paper, Harvard Business School, 1997. ..




7


   (Business Policy),   ,         . ..




8


     ,        .      .   (1971)    ,   (1977).            ,         ,     . ..




9


    ,    (1971).




10


,       ,  ,  ,    ,      ,   .           . ,      ,      .        ,  . ..




11


 13        . ..




12


    ,          ,        .           .        ,         .     ,          . ..




13


         ,      ( ,  ),    . ..




14


     ,     6. ..




15


    . ..




16


 ,      ,     . ..




17


  ,    , .  Abernathy andWayne (1974), p.109. ..




18


     12, ,  ,         ,   . ..


