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DolanR.J., Simon H. Power Pricing: How managing price transform thebottom line. New York, NY: Simon & Schuster, 1997.

EugsterC.E., KakkarJ. N, Roegner E.V.Brinding discipline to pricing // McKinsey Quarterly. 2000. 1.

Fair trade bananas. Mode ofaccess: www.bananalink.org.uk/future/future_2.htm; Prince R.Savvy shopper // Daily Telegraph. 2005, March 12.

Lester T.How to ensure theprice is exactly right // Financial Times. 2002, January 30.

Marn M, Rosiello R.L.Managing Price, gaining profit // Harvard Business Review. 1992, September/October.

Nuttali C.AMD to launch premium chip // Financial Times. 2005, June 27. Ogilvie D.Ogilvie onAdvertising. London: Pan, 1983.

Smy L.Competition challenges builders to produce homes for J 60.000 // Financial Times. 2005, March 12.

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